Commercial Customer Marketing Manager

Core Responsibilities

Design and execute a comprehensive global marketing strategy to drive deep engagement, increase product adoption, stimulate add-on sales, and protect renewals within the commercial customer base.

Build and optimize an "always-on nurture" program featuring continuous, highly targeted email cadences that educate customers and maximize platform utility.

Architect integrated quarterly campaigns that align with commercial-specific sales plays, generating high-quality demand, leads, and meetings for direct sales and channel partners.

Collaborate closely with Regional Marketing Managers (RMMs) within the partner marketing team to activate our global distributor and reseller community.

Leverage the partner ecosystem to systematically source, scale, and capture customer success stories and references within the commercial segment.

Establish and maintain a robust, easily accessible library of customer reference materials to support global sales enablement.

Define, build, and nurture highly engaged peer communities tailored to core commercial personas: Infrastructure, CIO/Executive, Security, and Developer.

Develop segment-specific content and initiatives that position our brand as a trusted authority and peer network leader for these critical technical and executive cohorts.

Manage relationships with external agencies, copywriters, and internal subject matter experts (SMEs) to produce top-tier campaign assets, while remaining ready to personally draft copy and execute tactics when necessary.

Partner with internal marketing operations teams to streamline campaign setup, tracking, and execution within core automation platforms.

Qualifications

• Experience: 12+ years of proven success in B2B customer marketing, growth marketing, or campaign strategy, preferably within a global enterprise technology or SaaS company.
• Partner Marketing Savvy: Demonstrated experience working effectively alongside channel partner marketing teams, distributors, resellers, and systems integrators.
• Community Architecture: Proven track record of building, launching, and managing persona-based communities or user groups targeting technical and executive stakeholders.
• Tech Stack Context: Familiarity with enterprise marketing automation and CRM ecosystems; specific preference for experience or familiarity with Eloqua and Oracle Engagement Cloud (OEC).
• Global Execution: Strong program management skills with the ability to lead cross-functional initiatives across corporate, regional, and sales organizations.
• Educational Background: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

Success Metrics

• Pipeline Generation: Measurable increase in add-on and expansion pipeline within the commercial customer segment through quarterly integrated campaigns.
• Adoption & Utility: Demonstrated lift in product adoption, feature usage, and overall platform utility across targeted commercial accounts.
• Reference Pipeline: Quarterly targets achieved for net-new customer success stories and reference materials sourced via the partner network.
• Community Health: Established baseline growth, engagement, and retention metrics for the newly formed persona communities (Infrastructure, CIO, Security, Developer).

Compensation And Benefits

• The On Target Earnings (OTE) range for this position is USD 129,400.00 To USD 207,000.00 OTE includes Sales Incentive Commission in accordance with relevant plan documents and salary.
• In addition, as a valued member of our team, you'll be eligible to receive a competitive new hire equity grant and annual equity awards, directly connecting your success to the company's growth.
• Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time.
• The company follows all applicable laws for Paid Family Leave and other leaves of absence.