Customer Marketing Manager

About the role

The Customer Marketing Manager role is both a strategist and operator within Consuela’s marketing organization responsible for shaping and scaling our customer retention ecosystem. Reporting directly to the Vice President of Marketing, this role owns the strategy, execution, and performance of customer lifecycle marketing across email, SMS, and direct mail with the overarching objective of increasing customer retention, engagement, and lifetime value (LTV).

Responsibilities

• Develop and execute Consuela’s customer retention and lifecycle marketing strategy across email, SMS, and direct mail
• Own the performance of CRM and owned marketing channels with accountability for retention, repeat purchase behavior, engagement, and customer lifetime value
• Build and optimize highly segmented customer journeys, automated flows, and campaign strategies designed to deepen customer relationships and increase conversion
• Partner cross-functionally with Marketing Strategy, Brand Creative, Digital Commerce, Retail, Customer Experience, and Analytics teams to deliver cohesive and customer-centric experiences
• Analyze customer data, behavioral trends, and campaign performance to identify opportunities for optimization, incrementality, and growth
• Create sophisticated audience segmentation strategies based on customer behavior, purchase history, lifecycle stage, and engagement patterns
• Create testing frameworks across messaging, timing, creative, audience segmentation, and promotional strategy to continuously improve performance
• Oversee lifecycle automation including welcome, post-purchase, win-back, loyalty, replenishment, VIP, and re-engagement flows
• Partner with external vendors and agency partners as needed to support retention marketing initiatives and direct mail execution
• Drive strategic direct mail initiatives as an integrated component of the broader digital marketing ecosystem
• Monitor and report on key CRM and retention metrics including retention rate, repeat purchase rate, LTV, AOV, engagement, unsubscribe rates, and revenue contribution
• Maintain operational excellence across campaign planning, QA, calendarization, and execution
• Stay current on emerging CRM, personalization, and retention marketing trends, technologies, and best practices

Requirements

5–8 years of customer, retention, or lifecycle marketing experience within a retail, fashion, lifestyle, ecommerce, agency, or consulting environment

Proven success developing and scaling retention marketing strategies that positively impact retention, LTV, purchase frequency, and customer engagement

Advanced expertise with Klaviyo including segmentation, automation, campaign execution, reporting, and lifecycle flow architecture

Strong working knowledge of Shopify, Square, and ecommerce customer data ecosystems

Proven ability to build and optimize highly targeted email, SMS, and direct mail programs that drive measurable incrementality

Strong analytical and quantitative skills with the ability to translate customer data into actionable marketing strategies

Experience identifying valuable customer segments and building strategies to influence customer behavior and long-term loyalty

Strong project management and organizational skills with the ability to manage multiple priorities simultaneously

Exceptional communication and cross-functional collaboration skills

Ability to balance strategic thinking with hands-on execution in a player-coach style environment

Passion for storytelling, customer experience, art, fashion, and brand-building

Qualifications

Deeply curious about people, behavior, and what drives customer connection

Combine analytical rigor with creative intuition

Bring structure, organization, and clarity to fast-moving environments

Sweat the details while never losing sight of the bigger picture

Proactively identify opportunities instead of waiting for direction

Communicate thoughtfully, clearly, and collaboratively across teams

Thrive in environments where priorities evolve and adaptability matters

Care deeply about delivering experiences that feel personal, elevated, and emotionally resonant

Embody Consuela’s spirit of creativity, optimism, and finding joy in the journey