Commerce Search Manager

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

This role at Starcom will serve as a member of Publicis Groupe's strategic internal agency, Constellation. Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client.

About the role

We’re looking for an outstanding Manager of Commerce Media — someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Amazon-specific experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Responsibilities

• Manage the strategic components within an integrated Shopper Marketing campaign.
• Lead a team of Sr Analysts and Analysts within the Search and Prevision capability team to establish performance metrics, report results, and foster client and vendor relationships.
• Identify optimizations, support the build of client decks, and attend client meetings as the face of our digital media plans.
• Serve as a primary contact for day-to-day clients.
• Spearhead the development of search strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy).
• Oversee Sr Analysts and Analysts to ensure daily search campaign monitoring, optimization, reporting, and testing.
• Establish and drive paid shopper marketing best practices to assimilate across tactics and activations.
• Maintain a level of quality assurance and accountability for delivering campaigns and executions with precision.
• Write and deliver media strategies, and oversee the translation of these strategies into final media recommendations.
• Ensure that media deliverables meet and align with client goals and objectives.
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices.
• Oversee performance forecasts, budget allocations, and provide data-based rationale for these recommendations.
• Prioritize teamwork and delegating responsibilities.
• Provide creative solutions to client challenges.
• Lead client-facing recaps.
• Understand big picture implications and how insights can be applied in other programs and environments.
• Understand and explain attribution models across retail search partners.
• Foster relationships with internal teams (Media, S&A, and other capabilities) and external teams while managing multiple client stakeholders.
• Develop and maintain quality control procedures for campaign implementations.
• Understand and effectively communicate our value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
• Adopt established account management standards and program management best practices.
• Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance.
• Engage in active knowledge sharing with capability and broader agency.
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity.
• Contribute to Commerce COE to support capability development across the agency.
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group.

Requirements

• A four-year degree and 5 to 7 years of digital media experience.
• 4+ years of SEM/e-Commerce/Shopper Marketing experience.
• Prior experience managing direct report(s) preferred.
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process.
• Retailer priority is Amazon. Platforms: SKAI or Pacvue experience preferred.
• Keen attention to detail and an analytical approach to achieving objectives.
• Solid quantitative and research skills, and proven data interpretation capability.
• Fluency with Microsoft Office (Word, PowerPoint, Excel).
• Excellent client presence and ability to lead discussions with internal and external leadership.
• Strong ability to understand client objectives and how they translate into search and media strategies.
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others.
• Willingness to travel as needed – you’re open to new places, new faces, and new ideas.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.

The benefits offerings listed are available to eligible U.S.-based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.

Pay

Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.