CMI Senior Manager Skin Cleansing Demand Generation
About the role
The role is within the UL Personal Care CMI team and works closely with the US Skin Cleansing Category Vertical/team. It is a key role that sits under the CMI Head of Dove Skin Cleansing and Masterbrand, who is also the CMI Head of Skin Cleansing US vertical lead.
Responsibilities
Lead Unmissable Brand Superiority for Skin Cleansing brands.
Innovation Insights & Testing: Horizon 1 Innovation on Dove & Dove Men, E2E on Olly Skin Cleansing.
Deploy/ Creation, Testing and Measurement, including digital, social, POSM excellence: Engagement (including Social First Demand Generation) on key cleansing brands Dove, Dove Men, Olly, emerging brands.
Lead the agenda for Social First Demand Generation for Skin Cleansing US – from social listening to driving improved creative quality to measurement of impact.
Skin Cleansing Category Strategic Foresights: Emerging behaviors, changing/ evolving consumer needs, thought leadership/ future of demand generation marketing for US.
Requirements
Undergraduate degree required. Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business is welcomed.
Demonstrated high performance, 10+ years of relevant consumer research experience (such as data analytics, custom research, social platform research and analytics, consulting, retail, or marketing).
Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must – both scanning and panel data sources. Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred.
Management experience is required – responsibility for leading and growing direct report.
Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment with a large number of different business partners and stakeholders. Comfortable speaking up to land your perspectives.
Curious. Go beyond “do what was asked for” to “proactively look for solutions and opportunities”. You will be a critical part of the business team, not an order-taker or internal supplier.
Have a positive and can-do attitude even when facing challenging situations, and have fun!
Qualifications
Experiences & Qualifications
Undergraduate degree required. Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business is welcomed.
Demonstrated high performance, 10+ years of relevant consumer research experience (such as data analytics, custom research, social platform research and analytics, consulting, retail, or marketing).
Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must – both scanning and panel data sources. Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred.
Management experience is required – responsibility for leading and growing direct report.
Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment with a large number of different business partners and stakeholders. Comfortable speaking up to land your perspectives.
Curious. Go beyond “do what was asked for” to “proactively look for solutions and opportunities”. You will be a critical part of the business team, not an order-taker or internal supplier.
Have a positive and can-do attitude even when facing challenging situations, and have fun!
Skills
Have passion to bring people (consumers, shoppers) as the center of everything we do
Bring in Foresight to everything we do: not data, but insights. And not just insights but also implications (“so what”).
Be able to think big picture, while also not being afraid to get their hands dirty and get into the weeds themselves.
Run custom qualitative/quantitative research with or without research agency partners; desk research/analysis by using available sources.
Ability to delegate and manage external partners and develop a future fit/ top talent for CMI as a leader.
Manage social listening tools and conduct searches, keep a pulse on trends, and deliver insights related to growing spaces.
Willing to learn and quickly get familiar with a wide range of business needs and questions. Learn to clearly understand each of them (big or small, structured or random), and then address them with your actionable recommendations/point-of-view. Key areas: in-market business. performance (sales, share, distribution, penetration, etc), pricing, consumer segments like Gen Z, shopper/channel insights, shelf strategy and executions (planograms), e-commerce, brand communication and brand health, innovations, trends.
Be a CMI Future Shaper – actively leveraging the right tools that balance the best use of AI along with developing a close human, consumer intimacy across the Skin Cleansing US team.
Benefits
Pay: The pay range for this position is $113,900 to $170,900. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.