Clinical Marketing Manager- Respiratory Therapy

About the role

The Clinical Marketing Manager, Respiratory Therapy role at BD is responsible for executing clinical marketing strategies that elevate the clinical value, differentiation, and adoption of BD Critical Care, Point of Care (POC), and Preanalytical solutions. This role bridges respiratory therapy expertise with commercial objectives, translating clinical insights into impactful marketing initiatives, evidence-based messaging, customer education, and field enablement.

Responsibilities

• Execute clinical marketing strategies that amplify the clinical value and differentiation of the respiratory therapy portfolio.
• Partner with cross-functional stakeholders to support go-to-market planning, campaign development, customer-facing content, and field readiness initiatives.
• Collaborate cross-functionally with marketing, sales, medical affairs, clinical, and commercial teams to develop and execute aligned clinical marketing strategies and messaging.
• Lead key clinical marketing initiatives from concept through execution, partnering across functions to deliver programs, tools, and campaigns that support commercial success.
• Serve as a strong cross-functional partner and influencer, building alignment, managing multiple priorities, and contributing to a collaborative, innovative, and high-performing team environment.
• Build and nurture relationships with respiratory therapists, physicians, nurses, infection preventionists, and advocacy groups to enhance brand presence, clinical credibility, and customer relevance.
• Support the development and execution of peer-to-peer engagement programs, educational initiatives, and omnichannel efforts that drive customer engagement and demand.
• Serve as a respiratory therapy clinical subject matter expert, supporting the creation of marketing collateral, clinical claims support, customer education, sales enablement tools, and thought leadership programs.
• Analyze market trends, clinical literature, customer insights, and competitive intelligence to inform strategic decisions and optimize marketing initiatives.

Qualifications

• Bachelor’s degree required; degree in Respiratory Therapy or Life Sciences required, RRT credential strongly preferred; advanced degree preferred.
• 5+ years of progressive experience in clinical marketing, product marketing, clinical education, respiratory care, or related commercial clinical roles.
• Demonstrated experience in respiratory and POC testing, acute care, ICU, ED or respiratory driven workflows.
• Customer centric mindset with the ability to build trust and rapport with clinicians and key opinion leaders.
• Strong understanding of specimen collection, preanalytical quality, infection prevention, and decentralized testing environments preferred.
• Strong communication, presentation, collaboration, and interpersonal skills, with the ability to influence without direct authority.
• Proven ability to manage complex projects, synthesize clinical and business needs, and drive cross-functional collaboration in a matrixed organization.
• Demonstrated customer centricity and strong knowledge of respiratory care trends, customer workflows, and evidence-based problem solving; experience engaging clinicians and key opinion leaders preferred.
• Proximity to Franklin Lakes, NJ office is highly preferred to support team connection and collaboration onsite.