Client Strategist

About the role

PlayOn is looking for a highly creative, growth-minded Client Strategist to support the development and execution of sponsorships and brand partnerships for our National Ad Sales division. This person will help bring our brand story to life through sales materials, sponsorship concepts, audience insights, and strong cross-functional collaboration. The ideal candidate is a strong storyteller who enjoys turning ideas, content, and data into compelling opportunities for advertisers across MaxPreps and the broader PlayOn portfolio, including GoFan and NFHS Network.

Responsibilities

• Partnership Strategy: Support the development of MaxPreps’ go-to-market strategy through research, analytics, and creative storytelling.
• Sponsorship Development: Help turn existing and new editorial content, franchises, and tentpole moments into compelling sponsorship opportunities for brand partners.
• Research & Insights: Pull together audience data, category trends, and marketplace insights that strengthen brand pitches and sales conversations.
• Sales Collaboration & Client Execution: Partner with Sales and internal teams on pre- and post-sale work that supports pipeline growth and strong client execution.
• Support proactive and reactive sponsorship opportunities, tentpole calendars, and multichannel partnership ideas.
• Build and maintain media kits, sales decks, one-sheets, templates, case studies, and other client-facing materials.
• Collaborate with Sales, Ad Ops, editorial, and other internal teams to keep proposals and client deliverables moving.
• Help improve pre- and post-sale workflows with an eye toward speed, organization, and client service.
• Conduct research and analysis around brand positioning, audience trends, and marketplace opportunities.
• Take a client objective and help translate it into a clear, thoughtful partnership story.

Qualifications

• Bachelor’s degree and 3+ years of experience in sales marketing, media planning, client strategy, partnerships, or a related field.
• Experience creating polished sales decks, media plans, partnership proposals, or other client-facing marketing materials.