Client Relationship Marketing Associate Director

This role is part of our cross-market Communications, Media and Technology (CMT) marketing team, leading marketing strategies for a large CMT account to drive client relationships, revenue, and reputation. As the strategic growth and reputation lead for one of Accenture's largest global accounts, you will shape how Accenture engages with this account and its clients, strengthening executive relationships, refining the account narrative, and positioning marketing as a visible driver of pipeline origination and commercial outcomes.

Responsibilities

• Client Relationship & Influence Strategy
  • Lead the account’s executive engagement strategy, identifying priority stakeholders, relationship gaps, emerging influencers, and engagement opportunities across the client’s ecosystem.
  • Maintain a dynamic view of relationship health, engagement cadence, stakeholder evolution, and whitespace opportunities to inform account strategy and prioritization.
  • Develop and maintain rich client profiles using insights from social media, speaking engagements, podcasts, public commentary, and other signals to deepen understanding of stakeholder values and priorities.
  • Use relationship intelligence to drive measurable ROI through executive engagement and marketing initiatives that accelerate relationship growth and pipeline opportunities.
• Strategic Experiences & Audience Management
  • Prioritize strategic investments in engagement opportunities and build a structured account events calendar with clear audience criteria and business intent.
  • Curate high-touch client engagement experiences aligned to individual interests and relationship priorities, including premier sporting and entertainment moments, executive roundtables, client dinners, leadership briefings, and marquee industry events such as Cannes Lions.
  • Lead end-to-end execution of client experiences, including audience strategy, briefing materials, run-of-show, measurement approach, and disciplined follow-up.
  • Partner closely with the client’s marketing and leadership teams to shape joint engagement strategies for key industry moments and tentpole events.
• Account Narrative & Client-Facing Marketing
  • Define, maintain, and continuously evolve a differentiated account narrative that expresses Accenture's strategic relevance to the client’s priorities.
  • Develop high-quality client-facing materials for executive conversations, strategic pursuits, relationship development, proposals, and priority account moments.
  • Create targeted offshoots of the core narrative to evolve client perception in specific domains where Accenture is increasing visibility, educating on capabilities, and reshaping perception.
  • Act as guardian of the narrative, ensuring client-facing communications are differentiated, commercially relevant, client-tailored, and consistent across executive engagements, events, thought leadership, campaigns, and internal account communications.
• Thought Leadership & Market Presence
  • Set the account’s thought leadership agenda, including editorial planning, content development, executive visibility, speaking opportunities, and client-relevant insights.
  • Shape a distinctive point of view that differentiates Accenture within the client’s ecosystem and reinforces Accenture as a strategic growth and transformation partner.
  • Partner with internal leaders and subject matter experts to transform client successes, innovation outcomes, emerging capabilities, and strategic initiatives into compelling proof points, executive content, and market-facing narratives.
  • Identify opportunities for joint storytelling, shared success narratives, executive presentations, and collaborative market presence with the client.
• Go to Market Marketing Support & Partnership Activation
  • Represent marketing in the Accenture and client go-to-market relationship, working with senior marketing, business, ecosystem, partnership, and growth leaders across both organizations.
  • Develop marketing communications, internally and externally as appropriate, that showcase Accenture as a preferred partner of the client.
  • Identify areas of mutual strategic interest and bring innovative marketing and business development opportunities to market.
• Measurement, Insights & Commercial Impact
  • Measure success based on relationship progression, executive engagement, client perception, and commercial impact.
  • Use data, analytics, stakeholder intelligence, proprietary tools, and Gen AI to prioritize investments, sharpen insights, optimize outcomes, and demonstrate impact.
  • Create a clear line of sight between marketing activity and pipeline so account leadership can point to specific opportunities where marketing created or accelerated the conversation.

What Success Looks Like

• Established a live, well-maintained relationship map that Global Account Leadership and Origination trust and actively use.
• Built a structured events calendar with defined audience criteria, relationship objectives, and follow-up rigor for each touchpoint.
• Delivered a suite of high-quality client-facing materials used in proposals, executive conversations, and other priority account moments.
• Earned recognition from both the client and internal leadership as a strategic marketing authority for the account whose judgment on positioning, relationships, and pipeline is actively sought.
• Demonstrated measurable deepening of senior-level relationships through more executive contacts, higher-warmth interactions, and fewer stale relationships in the relationship map.
• Established a clear line of sight between marketing activity and pipeline, with specific opportunities where marketing created or accelerated the conversation.

Requirements

• Minimum of 10 years of marketing experience.
• Minimum of 3 years of account-based marketing or client relationship marketing experience.

Qualifications

• Bachelor’s degree in Marketing and Communications (preferred).
• Marketing experience in the CMT industry or in professional services.
• Ecosystem and/or Partner Marketing experience (highly desired).
• Experience with Salesforce or similar client relationship management platform (desirable).
• Early adopter of Gen AI innovations and a demonstrated ability to use Gen AI tools to enhance strategic insights and manage large volumes of work.

Skills

• Proven results in driving buyer access, demand shaping, positioning, commercial acumen, and client engagement.
• Full-funnel marketing experience and skill set, including campaign management, deliverable development, and measurement and reporting.
• Deep marketing knowledge and industry experience with ability to serve as a strategic marketing and business advisor in meetings.
• Project management skills and ability to manage multiple projects in a deadline-driven environment.
• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels.
• Team player with great interpersonal and collaboration skills.
• Enthusiasm, passion for marketing, and entrepreneurial attitude.

Pay

Compensation varies depending on office location, role, skill set, and level of experience. The following ranges are provided as required by local law:

• California: $163,000 to $369,800
• Cleveland: $150,900 to $295,800
• Colorado: $163,000 to $319,500
• District of Columbia: $173,500 to $340,200
• Illinois: $150,900 to $319,500
• Maine: $138,800 to $272,100
• Maryland: $163,000 to $319,500
• Massachusetts: $163,000 to $340,200
• Minnesota: $163,000 to $319,500
• New York: $150,900 to $369,800
• New Jersey: $173,500 to $369,800
• Virginia: $150,900 to $340,200
• Washington: $173,500 to $340,200

This role may be based in the following locations: San Francisco, CA; Albany, NY; Arlington, VA; Atlanta, GA; Austin, TX; Beaverton, OR; Bentonville, AR; Boston, MA; Carmel, IN; Charlotte, NC; Chicago, IL; Cincinnati, OH; Cleveland, OH; Columbus, OH; Culver City, CA; Denver, CO; Des Moines, IA; Detroit, MI; Hartford, CT; Houston, TX; Irving, TX; Kirkland, WA; Miami, FL; Milwaukee, WI; Minneapolis, MN; Morristown, NJ; Mountain View, CA; Nashville, TN; New York City, NY; Oklahoma City, OK; Overland Park, KS; Philadelphia, PA; Pittsburgh, PA; Raleigh, NC; Redmond, WA; Sacramento, CA; San Diego, CA; Scottsdale, AZ; Seattle, WA; St. Louis, MO; St. Petersburg, FL; Walnut Creek, CA.

Benefits

Accenture offers a market-competitive suite of benefits including:

• Medical, dental, vision, life, and long-term disability coverage.
• 401(k) plan.
• Bonus opportunities.
• Paid holidays and paid time off.

For more information, visit U.S. Employee Benefits | Accenture.