Client Relationship Marketing Associate Director
Accenture · San Francisco, CA · 2 mo ago
RemoteRemoteAdvertising$163k–$370k/yrFull-time
This role is part of our cross-market Communications, Media and Technology (CMT) marketing team, focusing on a large CMT account. The Client Relationship Marketing Associate Director leads marketing strategies to drive client relationships, revenue, and reputation, shaping how Accenture engages with this global account. The position requires executive presence, strong judgment, and commercial orientation to act as a trusted advisor at the intersection of client engagement, market positioning, and growth strategy.
Responsibilities
- Client Relationship & Influence Strategy
- Lead the account’s executive engagement strategy, identifying priority stakeholders, relationship gaps, and engagement opportunities.
- Maintain a dynamic view of relationship health, engagement cadence, and whitespace opportunities to inform account strategy.
- Develop rich client profiles using insights from social media, speaking engagements, and public commentary.
- Use relationship intelligence to drive measurable ROI through executive engagement and marketing initiatives.
- Strategic Experiences & Audience Management
- Prioritize strategic investments in engagement opportunities and build a structured account events calendar.
- Curate high-touch client engagement experiences (e.g., premier sporting events, executive roundtables, client dinners).
- Lead end-to-end execution of client experiences, including audience strategy, briefing materials, and measurement.
- Partner with the client’s marketing and leadership teams to shape joint engagement strategies.
- Account Narrative & Client-Facing Marketing
- Define and evolve a differentiated account narrative that aligns with the client’s priorities.
- Develop high-quality client-facing materials for executive conversations, proposals, and key moments.
- Create targeted offshoots of the core narrative to reshape client perception in specific domains.
- Ensure consistency and commercial relevance across all client-facing communications.
- Thought Leadership & Market Presence
- Set the account’s thought leadership agenda, including editorial planning and content development.
- Shape a distinctive point of view to differentiate Accenture within the client’s ecosystem.
- Transform client successes and strategic initiatives into compelling proof points and narratives.
- Identify opportunities for joint storytelling and collaborative market presence with the client.
- Go-to-Market Marketing Support & Partnership Activation
- Represent marketing in the Accenture-client go-to-market relationship.
- Develop marketing communications showcasing Accenture as a preferred partner.
- Identify areas of mutual strategic interest and bring innovative opportunities to market.
- Measurement, Insights & Commercial Impact
- Measure success based on relationship progression, executive engagement, and commercial impact.
- Use data, analytics, and Gen AI to prioritize investments and optimize outcomes.
- Create a clear line of sight between marketing activity and pipeline opportunities.
What Success Looks Like
- Establish a live, well-maintained relationship map trusted by Global Account Leadership.
- Build a structured events calendar with defined audience criteria and follow-up rigor.
- Deliver high-quality client-facing materials used in proposals and executive conversations.
- Earn recognition as a strategic marketing authority for the account.
- Demonstrate measurable deepening of senior-level relationships.
- Establish a clear link between marketing activity and pipeline opportunities.
Requirements
- Minimum of 10 years of marketing experience.
- Minimum of 3 years of account-based or client relationship marketing experience.
Qualifications
- Bachelor’s degree in Marketing and Communications (preferred).
- Marketing experience in the CMT industry or professional services (preferred).
- Ecosystem and/or Partner Marketing experience (highly desired).
- Experience with Salesforce or similar CRM platforms (desirable).
- Early adopter of Gen AI innovations to enhance strategic insights.
Skills
- Proven results in driving buyer access, demand shaping, and client engagement.
- Full-funnel marketing experience, including campaign management and measurement.
- Deep marketing knowledge to serve as a strategic advisor in meetings.
- Strong project management skills in a deadline-driven environment.
- Excellent written and oral communication skills.
- Collaborative team player with an entrepreneurial attitude.
Pay
Compensation varies by location, role, skill set, and experience. The following ranges are provided as required by local law:
- California: $163,000 to $369,800
- Cleveland: $150,900 to $295,800
- Colorado: $163,000 to $319,500
- District of Columbia: $173,500 to $340,200
- Illinois: $150,900 to $319,500
- Maine: $138,800 to $272,100
- Maryland: $163,000 to $319,500
- Massachusetts: $163,000 to $340,200
- Minnesota: $163,000 to $319,500
- New York: $150,900 to $369,800
- New Jersey: $173,500 to $369,800
- Virginia: $150,900 to $340,200
- Washington: $173,500 to $340,200
Benefits
- Medical, dental, vision, life, and long-term disability coverage.
- 401(k) plan with company match.
- Bonus opportunities.
- Paid holidays and paid time off.
Learn more about Accenture’s benefits.