Client Marketing Strategist

About VantagePoint MarketingAt VantagePoint, we believe in the power of collaboration. We are a small but driven team helping organizations ensure their outside presence matches who they truly are. As our team grows, clear responsibilities and strong workflow systems help us serve clients with consistency, quality, and professionalism. The Client Marketing Strategist role focuses on content development, campaign planning, client communication, and strategic marketing coordination across multiple client accounts. Position OverviewThe Client Marketing Strategist is responsible for developing client messaging, coordinating campaign direction, and supporting strategic marketing efforts across digital, print, and social platforms.This is a highly collaborative, client-facing role. The person in this position will work closely with clients to understand their goals, gather information, guide content direction, and help move marketing projects forward. Internally, this role serves as a bridge between strategy, content development, design, and campaign execution. The Client Marketing Strategist helps shape messaging, organize project direction, communicate client needs to the team, and ensure campaigns align with client goals, brand voice, and VantagePoint’s quality standards. This position requires strong communication, comfort working directly with clients, and the ability to collaborate closely with the internal VantagePoint team. Key ResponsibilitiesContent Strategy & MessagingLead development of blogs, website copy, campaign messaging, and strategic contentCraft messaging aligned with each client’s mission, voice, and audienceDevelop campaign themes, storytelling concepts, and content directionApply SEO best practices to written website and blog contentAssist with content planning and long-form storytelling initiatives Campaign Planning & CoordinationParticipate in campaign planning and strategy discussionsCoordinate messaging direction and campaign structure before production beginsDevelop timelines, organize deliverables, and support workflow coordinationGather client assets, information, and approvals as neededHelp ensure campaigns move consistently from planning through execution Client Communication & Relationship SupportServe as a point of contact for assigned projects and client communicationHelp identify client needs and opportunities for future marketing supportSupport planning meetings, content discussions, and campaign reviewsMaintain professional communication and follow-through with clients and team members Reporting & Marketing InsightsReview social media, website, and campaign performance dataAssist in preparation of quarterly reports and strategic recommendations in collaboration with the internal teamIdentify trends, opportunities, and areas for improvement across campaigns Strategic Campaign & Creative Direction SupportDevelop the strategy behind comprehensive marketing campaigns, including messaging direction, audience focus, campaign goals, and recommended channelsCoordinate campaign concepts across social media, website content, email marketing, print materials, video, and other client touchpointsCollaborate with the design team to ensure creative assets support the overall campaign strategy and client goalsProvide clear direction for visuals, messaging, and campaign flow without serving as the primary graphic designerSupport video scripting, content planning, campaign outlines, and multimedia direction as neededEnsure campaign pieces work together cohesively across platforms and reflect the client’s voice, goals, and brand identity Quality ExpectationsAll content and deliverables must align with approved client voice and strategyMessaging should be substantially complete and client-ready before reviewDeadlines are expected to be met consistentlyCommunication regarding delays, missing information, or project concerns should be proactiveInternal workflow and organization should support efficient campaign executionWillingness to adapt to the changing needs of clients, coworkers and industry What We Are Looking ForRequired Qualifications5+ years of experience in communications, marketing, nonprofit leadership, or related fieldsStrong writing, editing, and storytelling skillsExperience managing projects, timelines, and client communicationAbility to balance strategy, creativity, and organizationProfessional and dependable communication skillsAbility to manage multiple projects and priorities efficiently Preferred SkillsExperience with campaign planning and content strategyFamiliarity with SEO, AEO and digital marketing best practicesWillingness to learn AI tools for marketing efficiency Basic graphic design experience using Canva or similar platformsExperience with email marketing platforms and analyticsBonus: Video scripting, editing, or multimedia coordination experience