Client Marketing Strategist

About the Role

We are a small but driven team helping organizations ensure their outside presence matches who they truly are. The Client Marketing Strategist focuses on content development, campaign planning, client communication, and strategic marketing coordination across multiple client accounts. This is a highly collaborative, client-facing role that serves as a bridge between strategy, content development, design, and campaign execution.

Responsibilities

• Content Strategy & Messaging
  • Lead development of blogs, website copy, campaign messaging, and strategic content
  • Craft messaging aligned with each client’s mission, voice, and audience
  • Develop campaign themes, storytelling concepts, and content direction
  • Apply SEO best practices to written website and blog content
  • Assist with content planning and long-form storytelling initiatives
• Campaign Planning & Coordination
  • Participate in campaign planning and strategy discussions
  • Coordinate messaging direction and campaign structure before production begins
  • Develop timelines, organize deliverables, and support workflow coordination
  • Gather client assets, information, and approvals as needed
  • Help ensure campaigns move consistently from planning through execution
• Client Communication & Relationship Support
  • Serve as a point of contact for assigned projects and client communication
  • Help identify client needs and opportunities for future marketing support
  • Support planning meetings, content discussions, and campaign reviews
  • Maintain professional communication and follow-through with clients and team members
• Reporting & Marketing Insights
  • Review social media, website, and campaign performance data
  • Assist in preparation of quarterly reports and strategic recommendations in collaboration with the internal team
  • Identify trends, opportunities, and areas for improvement across campaigns
• Strategic Campaign & Creative Direction Support
  • Develop the strategy behind comprehensive marketing campaigns, including messaging direction, audience focus, campaign goals, and recommended channels
  • Coordinate campaign concepts across social media, website content, email marketing, print materials, video, and other client touchpoints
  • Collaborate with the design team to ensure creative assets support the overall campaign strategy and client goals
  • Provide clear direction for visuals, messaging, and campaign flow without serving as the primary graphic designer
  • Support video scripting, content planning, campaign outlines, and multimedia direction as needed
  • Ensure campaign pieces work together cohesively across platforms and reflect the client’s voice, goals, and brand identity
• Quality Expectations
  • All content and deliverables must align with approved client voice and strategy
  • Messaging should be substantially complete and client-ready before review
  • Deadlines are expected to be met consistently
  • Communication regarding delays, missing information, or project concerns should be proactive
  • Internal workflow and organization should support efficient campaign execution
  • Willingness to adapt to the changing needs of clients, coworkers, and industry

Requirements

• 5+ years of experience in communications, marketing, nonprofit leadership, or related fields
• Strong writing, editing, and storytelling skills
• Experience managing projects, timelines, and client communication
• Ability to balance strategy, creativity, and organization
• Professional and dependable communication skills
• Ability to manage multiple projects and priorities efficiently

Preferred Skills

• Experience with campaign planning and content strategy
• Familiarity with SEO, AEO, and digital marketing best practices
• Willingness to learn AI tools for marketing efficiency
• Basic graphic design experience using Canva or similar platforms
• Experience with email marketing platforms and analytics
• Bonus: Video scripting, editing, or multimedia coordination experience