City Launcher (DC, Virginia, Maryland)

About the role

Brodie League is a fast-growing sports brand that delivers an elevated, professional-quality basketball experience. As a City Launcher, you'll open a market, recruit founding captains, secure venues, and grow the league season over season.

Core Responsibilities

• Bring Your Network — Community
  • Recruit a minimum of 24 founding captains per league, starting with the people you could name today.
  • Build and keep relationships with the people who move players: coaches, trainers, gym staff, run organizers, barbers, group-chat admins, local business owners.
  • Drive the referral program so captains and players become your largest recruiting channel, and be visible in your neighbourhood weekly; not as outreach, as your normal life.
• Secure the Venue and Close the Business — Sales
  • Identify and evaluate gyms in your neighbourhood, then negotiate and lock in the right venue.
  • Run our sequence in order: soft close the venue, prove the demand, then sign. We do not carry a lease on an unproven market.
  • Own the number and track it in CRM (teams signed, fill rate, revenue) so the market is forecastable, not lucky.
  • Know where you stand weekly and escalate early when you are behind.
• Make Brodie the Thing People Are Talking About — Growth Marketing
  • Own the local demand story from zero: nobody in your neighbourhood has heard of us, and eight weeks later the gym is full.
  • Run your location's social page in the lead-up to launch — building the following, the anticipation, and the local waitlist before night one.
  • Host open runs and live events that convert curiosity into signed, paid teams on the night.
  • Borrow local distribution — trainers with client lists, shops, barbershops, run pages, the photographer everyone follows — and build the trade so it is worth their while.
  • Own the Season, Then the Territory
• Attend game nights and build genuine relationships with captains, players, families and spectators so game night becomes a community rather than a booking.
• Monitor the health of your league in season (retention, team count, waitlist, feedback) and partner with Operations on game-night execution while retaining ownership of growth, revenue, and community.
• Help build the repeatable launch playbook every future Brodie city will run on, then earn the right to expand into adjacent cities as your territory grows.

Requirements

• You live in the neighbourhood we are launching in, or one directly beside it.
• An existing network in the local basketball community, today. Coaches, trainers, gym staff, run organizers, tournament organizers, group-chat admins.
• You are currently in the game. Playing in a rec league now or last season, in a gym weekly. Not a fan of the culture; a participant in it. Standing in your scene.
• The confidence to name your first ten captains and the credibility to get them on the phone.
• Comfort building demand from zero (events, social, partnerships, word of mouth) with little or no budget.
• The ability to close.
• You can ask a facility owner for a Tuesday night and a captain for a deposit without flinching, and manage the conversation from first touch through to signature.
• Comfort owning a number, working in a CRM, and adopting new tools quickly.
• Tech fuels our growth; strong tech acumen or curiosity is expected.
• Availability on evenings and weekends. Game nights run roughly 7pm to midnight.
• Willingness to travel across your territory as it expands.

Nice to Have

• Experience running a run, a league, a tournament, a training group, or a community program of your own.
• Experience running social media for a local brand, venue, team, or community.
• Background in sports, events, hospitality, fitness, lifestyle, or entertainment industries.
• Experience selling partnerships, sponsorships, memberships, or experiential products and services.
• 3+ years in sales, partnerships, community management, or growth.