City Launcher (Austin)

About the role

Company Overview: 50,000 athletes. 30+ locations. Millions of views. Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest‑growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional‑quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

Role Overview: As a City Launcher, you open a Brodie market in a neighbourhood you already come from. You recruit a minimum of 24 founding captains in your first season, source and validate the venue, fill the gym, and run the launch season. Then you stay — you are the face of Brodie in your city: at every game night, at open runs, in the group chats. You know every player on a first name basis. What their favourite song is, where they went on vacation. The details are everything. This is a community job first, a sales job second, and a growth marketing job third — in that order, and the order matters. The people who open markets well for us are not the ones with the best sales résumés. They are the ones who already know the gyms, already run in them, and already have the group chat. When they say something is worth showing up to, people show up. The venue negotiation, the social page, the close — we can teach those in ninety days. We cannot teach ten years of being in the gym. This is not a hand‑it‑off‑and‑move‑on role. You validate the market, prove the model, and grow it season over season — then add cities to your territory as your track record earns them. You will work closely with leadership across operations, growth, brand, and people, and help build the repeatable launch playbook every future Brodie city will run on.

Responsibilities

• Bring Your Network — Community Recruit: recruit a minimum of 24 founding captains per league, starting with people you could name today; walk into known gyms/courts (open runs, rec leagues, training sessions, tournaments) and bring Brodie into rooms where you are already a familiar face.
• Build and keep relationships with coaches, trainers, gym staff, run organizers, barbers, group‑chat admins, local business owners.
• Drive the referral program so captains and players become your largest recruiting channel; be visible in your neighbourhood weekly as part of your normal life.
• Secure the Venue and Close the Business — Sales: identify and evaluate gyms in your neighbourhood, negotiate and lock in the right venue; run the sequence: soft close the venue, prove demand, then sign; own the number and track it in CRM (teams signed, fill rate, revenue) so the market is forecastable.
• Make Brodie the Thing People Are Talking About — Growth Marketing: own the local demand story from