Chief Product and Innovation Officer

About the role

The Chief Product & Innovation Officer (CPIO) plays a critical executive role in shaping the future of the company's strategy and is responsible for leading the product vision, market positioning, and commercialization across Blueair’s portfolio of award-winning air care products.

Responsibilities

• Own the product vision and multi-year roadmap, translating company strategy into innovation bets, white-space expansions, and investment priorities.
• Act as a key leader in driving organizational alignment, investment phasing to deliver long term commercial goal.
• Lead innovation prioritization and improve cross-functional efficiency by fostering strong team collaboration and process improvement to accelerate speed-to-market.
• Drive portfolio design, competitive positioning, and marketing strategy based on target segments, user insights, and wellness trends.
• Own product P&L across the portfolio. Build a premium pricing architecture and mix management to expand gross margin.
• Drive integrated business planning by aligning the organization to the 8Q roadmap and managing lifecycle transitions.
• Align annual targets with the CEO and lead integrated business alignment with GLTs (Sales, Marketing, Finance, and Operations) for innovation launches and regional channel plans.
• Partner with the CTO on technology roadmap, platform investments, and resourcing trade-offs.
• Define and own commercial success metrics for innovation and help the team prioritize action plans based on post-launch evaluations.
• Own legal claims and trademarking strategy with legal partners.
• Lead product communication strategy in partnership with the CMO. Define the product narrative and messaging that support our brand positioning.
• Partner with the CCO to align on channel strategy, sales enablement, and strategic account T2T engagement.
• Lead and manage our Customer Experience team to champion the voice of the customer at the executive table. Translate consumer feedback and insights into actionable product decisions and improvements.
• Mentor a team of product marketers. Foster a culture of consumer obsession, sharp positioning, commercial rigor, and high craft.

Requirements

• 15+ years of product management and/or product marketing experience, with 5+ years in a senior product leadership role (VP Product, CPO, CPIO, or equivalent).
• Strong commercial instincts with a proven track record of positioning and commercializing durable products at a global scale. Experience with consumer durables and smart home appliances preferred.
• Hands-on experience across the consumer durable product lifecycle. A background that combines deep product management expertise with strong product marketing or commercial leadership.
• Experience building and coaching product marketing organizations of 10+ people.
• Demonstrated ability to operate at the executive level — board communication, customer engagement, press/analyst relations, and cross-functional executive partnership.
• International experience, especially across North America, EMEA, and APAC go-to-market regions.