Chief Marketing Officer, MI+ Theranostics

Lead global marketing for the MI and Theranostics portfolio, combining business leadership with creative direction. Partner with the Product Modality Leader and regional commercial teams to define growth strategy, portfolio positioning, and market execution.

Responsibilities

• Shape the Growth Strategy: Define and implement the global growth strategy, identifying key opportunities, understanding customers and competitors, and guiding investment, differentiation, and prioritization decisions.
• Build the Portfolio Story: Develop a clear, compelling narrative for the business, translating complex technology, clinical evidence, and product roadmaps into simple, memorable stories. Ensure major launches have strong creative ideas that connect to a broader portfolio narrative.
• Drive Commercial Results: Lead marketing strategy for new product launches, pricing, installed-base growth, and customer activation. Collaborate with regional and commercial teams to increase awareness, preference, adoption, market share, orders, and revenue.
• Connect Global and Regional Teams: Align global strategy with local market needs, fostering collaboration across product, marketing, and commercial teams while allowing regional flexibility for execution.
• Lead the Marketing Team: Manage and develop a global marketing and product management team, setting priorities, building talent, and cultivating a customer-focused, creative, accountable, and commercially driven culture.

What Success Looks Like

• Market share, orders, and revenue growth
• Price accretion and stronger value capture
• Successful commercialization of new products
• Growth from the installed base
• Clearer and more differentiated portfolio positioning
• Stronger customer awareness, preference, and adoption
• Distinctive creative work that strengthens the business
• A high-performing global marketing organization

Requirements

• Bachelor’s degree in Marketing, Business Administration, Bioengineering, or a related field, or equivalent experience
• Ten or more years of marketing experience, including product marketing
• Experience leading global teams
• Experience in product launches, commercialization, pricing, or portfolio strategy
• Healthcare or medical technology experience (required)
• Strong written and verbal communication skills

Preferred Qualifications

• MBA or relevant advanced degree
• Experience in Imaging, Radiology, Theranostics, Molecular Imaging, or adjacent healthcare technology markets
• Product management, sales, or regional marketing experience
• Experience developing portfolio, launch, or brand campaigns
• Experience leading creative teams, agencies, or integrated marketing programs
• Strong understanding of segmentation, positioning, pricing, and lifecycle management
• Proven ability to lead change and work effectively across a matrixed organization

Leadership, Quality, and Compliance

Demonstrate GE HealthCare’s leadership behaviors: Act with humility, Lead with transparency, and Deliver with focus. Maintain high standards for patient safety, customer satisfaction, quality, and compliance, including review and approval of external marketing communications.

Pay

For U.S. based positions, the pay range is $208,000.00 - $312,000.00 annually. Compensation decisions depend on skills, qualifications, experience, and location. Eligibility for performance-based incentive compensation, including cash bonuses and long-term incentives (LTI), may apply.

Benefits

• Medical, dental, and vision coverage
• Paid time off
• 401(k) plan with employee and company contribution opportunities
• Life, disability, and accident insurance
• Tuition reimbursement

GE HealthCare does not sponsor individuals for employment visas for this role. U.S. work authorization is required.