Chief Marketing Officer, CT & Xray

About the Role

The Chief Marketing Officer will lead global marketing for the CT and X-ray businesses. This is both a business leadership role and a creative leadership role. The CMO will work closely with the business, product, and regional commercial leaders to determine where growth will come from, how the portfolio should compete, and how CT and X-ray should show up in the market. The role requires someone who can understand the business, make choices, and then turn those choices into a clear story and strong commercial execution.

Responsibilities

• Growth and Portfolio Strategy: Help define and implement the growth strategy for CT and X-ray. Bring together customer insight, market dynamics, competitive intelligence, and business performance to answer practical questions: Where can we grow? Which customers and markets matter most? Where are we differentiated? Where do we need to improve? What should we prioritize? Shape the portfolio, positioning, segmentation, and pricing strategy, ensuring marketing priorities are tied to the financial goals of the business.
• Portfolio Story and Creative Direction: Create a clear, differentiated story for the CT and X-ray portfolio. Translate product roadmaps, clinical evidence, and technical innovation into ideas that are simple, relevant, and memorable. Set the narrative for the business, develop strong creative platforms for major launches, and ensure individual product stories add up to a coherent CT and X-ray story. Focus on better thinking, stronger ideas, and work that makes customers care.
• Commercialization and Growth: Turn marketing strategy into business results. Lead the marketing approach for new product launches, pricing, installed-base programs, and broader growth initiatives. Work closely with product, regional marketing, and commercial teams to build customer awareness, strengthen preference, and accelerate adoption. Ensure regions are involved early, sales teams are well equipped, and marketing investment is focused on high-impact programs.
• Team and Execution: Lead the global marketing and product management team for CT and X-ray. Set clear priorities, build strong talent, and create accountability for delivery. Partner closely across product, sales, regions, communications, digital, and other marketing teams. Influence, simplify decisions, and keep teams focused on the work that matters most in a matrixed organization.
• Leadership, Quality, and Compliance: Demonstrate GE HealthCare’s leadership behaviors: Act with humility, Lead with transparency, and Deliver with focus. Maintain high standards for patient safety, customer satisfaction, quality, and compliance, including appropriate review and approval of external marketing communications.

What Success Looks Like

• Market share, orders, and revenue growth
• Price accretion and stronger value capture
• Successful commercialization of new products
• Growth from the installed base
• Clearer and more differentiated portfolio positioning
• Stronger customer awareness, preference, and adoption
• Distinctive creative work that strengthens the business
• A high-performing global marketing organization

Requirements

• Bachelor’s degree in Marketing, Business Administration, Bioengineering, or a related field, or equivalent experience
• Ten or more years of marketing experience, including product marketing
• Experience leading global teams
• Experience in product launches, commercialization, pricing, or portfolio strategy
• Healthcare or medical technology experience required
• Strong written and verbal communication skills

Preferred Qualifications

• MBA or relevant advanced degree
• Experience in Imaging, Radiology, CT, or adjacent healthcare technology markets
• Product management, sales, or regional marketing experience
• Experience developing portfolio, launch, or brand campaigns
• Experience leading creative teams, agencies, or integrated marketing programs
• Strong understanding of segmentation, positioning, pricing, and lifecycle management
• Proven ability to lead change and work effectively across a matrixed organization

The Leader We Are Looking For

We are looking for a senior marketing leader who brings strong business judgment, commercial experience, and creative instinct. The right person will move comfortably between strategy and execution, using customer and market insight to make business choices and turn those choices into stories, campaigns, and commercial programs that move the market. They should be comfortable challenging the business, influencing senior leaders, and making trade-offs. They should also bring clarity to complex issues, build trust across teams, and develop people.

Pay

For U.S.-based positions only, the pay range for this position is $240,000.00–$360,000.00 annually. It is not typical for an individual to be hired at or near the top of the pay range. Compensation decisions depend on skills, qualifications, experience, and location. This position may also be eligible for performance-based incentive compensation, including cash bonuses and/or long-term incentives (LTI).

Benefits

• Medical, dental, and vision coverage
• Paid time off
• 401(k) plan with employee and company contribution opportunities
• Life, disability, and accident insurance
• Tuition reimbursement