Chief Marketing Officer, Latin America and Caribbean

About the role

The Marketing Director for Taco Bell Latin America & the Caribbean (LA&C) is responsible for building both the brand and the system that enables it to scale across the region. This role goes beyond defining marketing strategy. It is accountable for creating the conditions for great marketing to happen consistently by building a strong brand, developing capable teams, and embedding a clear and repeatable operating model across markets.

Responsibilities

• Build a distinctive, culturally relevant brand across LA&C by setting a clear vision for how Taco Bell shows up in each market and pushing for work that breaks through, not blends in
• Design and embed a scalable marketing operating system across the region, including briefing, planning, execution, and measurement, so markets can consistently deliver high-quality work
• Shift the organization from reactive marketing to proactive planning, ensuring clarity in priorities, calendar, and resource allocation across all markets
• Develop and coach marketing leaders across LA&C and franchisee organizations, building capability, confidence, and independence over time
• Create strong alignment between marketing, operations, finance, and digital, ensuring marketing decisions are grounded in commercial impact and operational reality
• Drive performance through marketing, with a clear link to transactions, product mix, and margin performance, not just activity or brand metrics
• Lead the Regional Marketing Fund (RMF) with discipline, ensuring investments are focused, measurable, and tied to business outcomes
• Operate as a system leader, identifying root causes and building long-term solutions

Requirements

Minimum 10 years preferred of relevant experience
BA/BS required; MBA preferred
Experience in QSR/restaurant industry, CPG, marketing/advertising agency, or multi-channel retail industry– international and/or franchised business experience highly recommended, experience in Latin America a plus

Qualifications

Impactful and articulate communicator with ability to conduct business (read, write, and present) in fluent English
Familiarity with Latin American culture preferred, fluency in Spanish and/or Portuguese preferred
Track record of building enduring, high-impact brands, moving beyond campaign execution
Proven ability to connect brand decisions to transactions, product mix, and margin performance
Experience designing scalable marketing systems and operating models, not dependent on individual effort
Strong people leader with a history of building high-performing, self-sufficient teams
Demonstrated ability to influence senior leaders, franchisees, and cross-functional partners through credibility and consistency

Skills

Strategic brand vision
Disciplined, operational execution

Benefits

Work-Hard, Play-Hard
Hybrid work schedule (onsite expectation Tues, Wed, Thurs)
Year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program

Pay

Salary Range: $180,000 to $210,000 annually + bonus eligibility + benefits