Global Head of Marketing / Chief Marketing Officer
About the role
This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week. Tulip brings modern technology and AI into manufacturing. Founded in 2014, Tulip is headquartered in Somerville, MA with offices in Germany, Hungary, Singapore, Japan, and Israel. We are a Boston AI unicorn, reaching a $1.3B valuation in January 2026. We are consistently named a World Economic Forum Global Innovator, a Gartner leader, and one of Built In Boston's "Best Places to Work."
Responsibilities
Own Tulip's marketing strategy end to end, aligning it to company growth targets and defining our position as the leader in AI-native frontline operations
Articulate, sharpen, and champion the Tulip narrative, and own how Tulip is perceived by those who shape the market - analysts, press, and industry voices
Serve as a key member of the executive team, partnering with the CEO and board on growth strategy, positioning, and market opportunity
Build, develop, and retain a high-performing, diverse marketing team from individual contributors to senior leaders, and model Tulip's operating principles as a leader others want to work for
Reengineer how the team works, what it can produce, and the pace it operates at, so marketing sets the standard for AI adoption across Tulip
Own how Tulip is discovered and chosen as buying shifts to AI-mediated search and agents, ensuring the brand and its content are built to win in that landscape
Own marketing's contribution to pipeline and revenue, building a durable, data-driven growth engine in lockstep with Commercial, including a unified account-based approach across sales, marketing, and customer success
Treat the partner ecosystem as a strategic growth lever, and set clear goals and metrics that hold the function accountable to measurable business impact
Establish Tulip's brand as a compounding strategic asset that earns attention and trust from frontline operators to the C-suite, and set the bar for world-class product marketing - market intelligence, positioning, and launches that move the category
Requirements
12-15+ years of marketing experience, including several years leading marketing at the executive level and marketing on a global scale, ideally in enterprise B2B SaaS in the technical, industrial, or hard-tech domains
A track record of scaling marketing through high-growth stages (e.g., Series B/C/D/IPO) and building the team, systems, and pipeline to match
Demonstrated ownership across the full marketing spectrum, including storytelling, brand, demand generation, product marketing, communications, PR, and events
Experience building a category or positioning a company as a market first-mover, with the technical fluency to credibly market a sophisticated product and partner substantively with Product and Engineering
Deep conviction about AI's impact on marketing, with a track record of building or transforming a marketing organization to be AI-native, including how the team operates, how demand is generated, and how the brand shows up
Fluency with data and the executive presence to partner with the CEO, sales leadership, and the board
Qualifications
Nice to have: Experience creating and growing a one-of-a-kind owned event
A strong track record with analyst relations and press, and comfort representing a company externally
Experience building a partner ecosystem as a major growth lever
Skills
Marketing Strategy & Category Leadership
Leadership of an AI-Native Marketing Organization
Growth, Demand & Brand
Benefits
Direct impact on product and culture
Company equity
Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
Flexible work schedule and unlimited vacation policy
Virtual company events and happy hours
Fitness subsidies
Dog-friendly office
Pay
$250,000-$305,000 per year
Schedule
Hybrid work environment, in-office 3+ days per week