Chief Marketing Officer

Webull is a leading digital brokerage platform built on next‑generation global infrastructure. At Webull, we believe that everyone should have an equal opportunity to control their own financial future. Our vision is to empower individual investors with the tools and resources they need to succeed financially, offering low‑fee trading, robust market data, and advanced analytical tools for a seamless, top‑tier trading experience.

About the Role

We are looking for a Chief Marketing Officer to lead and scale the U.S. marketing function for our growing FINRA‑regulated financial services firm. This executive will develop and execute a modern, data‑driven marketing strategy that strengthens brand presence, accelerates customer acquisition and retention, and supports sustainable business growth across the U.S. market. The role reports to the Corporate SVP & Global CMO and partners closely with executive leadership, product, sales, operations, compliance, and legal teams.

Responsibilities

• Lead U.S. Creative, Brand Marketing, and Product Marketing strategy, aligning priorities with the firm’s broader global marketing strategy and business objectives.
• Own customer acquisition strategy and performance, optimizing traffic, conversion, customer experience, acquisition costs, and channel investment to drive sustainable and profitable client growth.
• Develop and execute the U.S. brand strategy, positioning, messaging, and go‑to‑market approach across key products and customer segments.
• Drive integrated marketing strategies that strengthen brand awareness, support customer growth, and translate product capabilities into compelling customer value propositions.
• Lead and develop a high‑performing marketing organization of approximately 15–50 professionals across Creative, Brand Marketing, and Product Marketing.
• Partner closely with Product, Sales, Operations, Compliance, Legal, and executive leadership to align marketing priorities, customer experience, and business goals.
• Serve as a strategic marketing leader to the Global CMO and executive team, using market intelligence, customer insights, and performance data to shape growth strategy and investment priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 10+ years of progressive marketing leadership experience, including significant experience leading and developing teams.
• Proven leadership across Creative, Brand Marketing, and Product Marketing with a track record of building brands, launching products, and driving business growth.
• Experience in financial services, fintech, wealth management, brokerage, banking, or another highly regulated industry.
• Demonstrated success developing and executing integrated marketing strategies that increase brand awareness, customer engagement, acquisition, and retention.
• Strong strategic, analytical, and executive communication skills with the ability to influence cross‑functional leaders and translate business objectives into compelling marketing strategies.
• Experience leading marketing for a high‑growth fintech, brokerage, financial services, or technology company in a consumer‑facing environment.
• Proven track record of transforming or scaling a brand, including repositioning, expanding market presence, or significantly increasing brand awareness and customer engagement.
• Experience marketing complex financial products and translating sophisticated offerings into simple, compelling customer value propositions.
• Global perspective with experience partnering across international teams and markets while translating global strategy into a differentiated U.S. approach.

Benefits

• Comprehensive health coverage: 100% paid medical and dental insurance for employees and dependents, vision insurance, and more.
• Financial support: 401(k) match, commuter benefits for NY positions, and short‑term disability coverage.
• Work‑life balance: Generous time off that increases with tenure, paid parental leave, personal days, sick time, volunteer days, and company holidays.
• Wellness & pet care: Fitness and wellness benefits, plus pet insurance.
• Investing in your future: Tuition reimbursement for relevant degrees, certifications, and training.
• Dynamic office perks: Catered breakfast every Monday, lunches every Friday, fully stocked kitchens, and monthly happy hours.

Pay

Base salary range: $230,000 – $280,000 annually, plus a discretionary bonus and full benefits. Final offers consider experience, location, and relevant qualifications.

This role is based in our 44 Wall Street office in New York City, NY, where in‑person collaboration fuels growth, mentorship, and innovation.