Chief Marketing Officer

About the role

The Chief Marketing Officer (CMO) will lead Weave’s next phase of growth by evolving our marketing engine into a scalable, efficient, and vertically differentiated growth platform. As a key member of the executive team, this leader will partner closely with the CRO in shared accountability for pipeline and revenue outcomes, strengthening our inbound foundation while expanding product-led and partner-driven growth.

Responsibilities

• Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals.
• Partner with the CRO in shared accountability for pipeline creation and revenue performance, aligning inbound, outbound, lifecycle, and emerging product-led motions.
• Evolve Weave’s inbound-led growth engine to improve efficiency, reduce cost structure, and increase predictable pipeline contribution.
• Strengthen Weave’s brand positioning across SMB and large-group healthcare verticals (medical, dental, optometry, veterinary), ensuring differentiated and compelling market presence.
• Lead product marketing strategy, including vertical go-to-market execution, competitive positioning, messaging clarity, and launch excellence.
• Expand lifecycle and customer marketing programs to drive adoption, expansion, and long-term retention.
• Lead the development of a compelling and evolving IR and PR narrative that strengthens investor confidence, shapes market perception, and positions Weave as the AI leader in healthcare communications.
• Drive performance across digital, content, creative, events, communications, and partner marketing channels with clear ROI accountability.
• Develop and mentor a ~50 person marketing organization, strengthening leadership bench and operational discipline.
• Establish clear KPIs that tie marketing investment to pipeline velocity, conversion rates, customer acquisition cost, and overall revenue contribution.
• Represent Marketing in executive and Board discussions, translating strategy and performance into clear business outcomes.

Requirements

• 15+ years of progressive marketing leadership experience, including senior executive experience within a B2B SaaS organization.
• Proven success scaling a multi-channel marketing engine in an inbound-led environment with meaningful outbound partnership.
• Demonstrated ability to improve marketing efficiency and optimize cost structure while sustaining growth.
• Experience serving SMB markets, driving successful up-market expansion, and leading verticalized go-to-market strategies.
• Strong partnership track record with Sales leadership, including shared accountability for pipeline and revenue commitments.
• Deep expertise in demand generation, product marketing, brand strategy, and growth analytics.
• Experience presenting to and engaging with Boards of Directors.
• Experience supporting or leading marketing efforts related to M&A integration is strongly preferred.
• Track record of building and developing high-performing marketing leadership teams.
• Strong financial acumen and excellence in managing significant marketing budgets with ROI discipline.

Qualifications

• Fire in the belly
• You think like a business leader first, aligning marketing strategy directly to revenue, profitability, and long-term enterprise value.
• You scale growth with financial discipline and measurable return on investment.
• You are comfortable committing to pipeline and revenue outcomes alongside Sales — and owning the results together.
• You know how to strengthen what’s working while confidently evolving what needs to change.
• You can verticalize go-to-market strategy without diluting brand clarity.
• You build operating rigor into the marketing engine — clear metrics, accountability, and repeatability.
• You are credible in the Boardroom and compelling with frontline teams.
• You develop strong leaders and elevate the performance bar across your organization.
• You bring calm, clarity, and decisiveness in moments of scale and complexity.