Chief Marketing Officer

Chief Marketing Officer University of San Francisco R0012823 USF Hilltop Campus Job Title Chief Marketing Officer Job Summary The University of San Francisco (USF) seeks a strategic, results-driven, Chief Marketing Officer (CMO) to lead marketing at USF and serve as the university's senior-most marketing executive. This is a role with a changed focus, created to support strategic decision making and create a results-driven office at USF. The CMO will hold full authority over marketing prioritization, not simply execution, and will be accountable for translating brand strategy, demand generation, and lifecycle marketing into measurable enrollment and revenue outcomes across undergraduate and graduate portfolios. Full Job Description KEY RESPONSIBILITIES Strategic Leadership & Roadmap Execution Own end-to-end execution of the university's 3-Year Marketing Roadmap, including sequencing, resource allocation, and data-driven course correctionEnsure undergraduate and graduate go-to-market plans are developed for every school on a consistent cadence, using standardized planning templates and frameworksOperationalize a formal work-intake and prioritization framework across the division, including a two-bucket (proactive strategic / reactive service) work model Organizational Design & Team Leadership Lead and develop the Strategy, Creative, Web & Digital, Content, and Marketing Operations functions as direct reportsOversee performance and consistency of the embedded marketing strategist model deployed across academic schools Brand Strategy & Demand Generation Set and own university-wide brand strategy, including development and stewardship of an incrementality-tested brand campaignRedefine marketing's core performance metrics across every level of the organization - from lead volume, lead quality, and cost of acquisition, replacing legacy service-desk metrics such as requester satisfaction and turnaround time Enrollment Partnership & Governance Hold a standing seat on the university's enrollment leadership teamCo-own a shared enrollment/marketing performance dashboard with Strategic Enrollment ManagementLead a recurring quarterly joint-planning cadence with enrollment leadership to align funnel performance, budget, and campaign strategy PERFORMANCE EXPECTATIONS Performance will be assessed against the following key performance indicators (KPIs): Lead volume and lead quality, disaggregated by school and by undergraduate/graduate trackCost per lead (CPL) and cost per enrolled student (CPE)Response time on enrollment-critical, time-sensitive requestsProgress against Year 1 roadmap milestonesStakeholder confidence, measured via Dean, Provost, President, and Strategic Enrollment Management surveys and reviews Qualifications Required Masters Degree RequiredOver 10 years of progressively responsible professional experience, including significant experience leading complex initiatives, developing strategy, and exercising independent judgment in matters with broad organizational impact.Demonstrated track record building or substantially restructuring a marketing function within a complex, decentralized organization; higher education experience preferred but not requiredProven accountability to hard performance metrics (pipeline, conversion, CAC/CPL) rather than brand or awareness metrics aloneExperience exercising decision authority across multiple internal stakeholders with competing priorities in a matrixed environmentExperience designing, implementing, or operating a resource prioritization or intake-governance framework across a marketing or creative team Preferred Experience in higher education enrollment marketing, admissions marketing, or a comparably regulated, multi-stakeholder demand-generation environmentExperience partnering directly with enrollment, admissions, or sales leadership on shared pipeline and funnel metricsExperience leading organizational transitions from federated/embedded marketing models toward centralized centers of excellence Full-Time/Part-Time Full time Pay Rate Salary Salary Range $180,000 - $225,000 annualized; commensurate with experience To apply, visit https://usfca.wd5.myworkdayjobs.com/en-US/USF_Staff/job/USF-Hilltop-Campus/Chief-Marketing-Officer_R0012823. The University of San Francisco is located in the heart of one of the world's most innovative and diverse cities, and is home to a vibrant academic community of students and faculty who achieve excellence in their fields. Its diverse student body enjoys direct access to faculty, small classes and outstanding opportunities in the city itself. USF is San Francisco's first university, and its Jesuit Catholic mission helps ignite a student's passion for social justice and a desire to "Change the World From Here." For more information, visit http://www.usfca.edu. Copyright ©2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency je-17b1d6b3afee4dabbef18cb7add2660f