Chief Marketing Officer

Position Summary

The Chief Marketing Officer (CMO) is a strategic, growth-oriented executive responsible for shaping and executing TRG’s marketing vision to drive revenue growth, brand strength, customer engagement, and market differentiation. As a key member of the executive leadership team, the CMO will lead and modernize the marketing function through a data-driven, digitally enabled strategy aligned closely with sales, operations, technology, and HR.

Key Responsibilities

• Define and execute an enterprise-wide marketing and communications strategy aligned with TRG’s growth and value creation objectives

• Strengthen brand awareness, reputation, and consistency across all internal and external channels

• Develop and market a differentiated value proposition to agents, partners, and customers that clearly communicates TRG’s competitive advantages and service model

• Elevate TRG’s industry presence and thought leadership through strategic content, executive positioning, speaking engagements, media opportunities, industry events, blogs, interviews, and publications

• Oversee corporate communications, internal communications, public relations, media strategy, and thought leadership initiatives

• Partner closely with HR on employee engagement initiatives, including pulse surveys, Best Companies participation, employer branding, and culture initiatives

• Support M&A and integration efforts, including brand alignment, go-to-market integration, communication strategies, and positioning of combined capabilities

• Drive customer acquisition, retention, and cross-sell strategies across core and adjacent markets

• Partner closely with Sales and Business Development to align go-to-market strategies, pipeline growth initiatives, and customer engagement efforts

• Create integrated marketing campaigns supporting both direct and partner distribution channels

• Create targeted marketing strategies, messaging, and value propositions tailored to key customer segments, including affiliate partners, independent agents, builders, attorneys, lenders, and other strategic channels

• Champion a customer-first mindset by leveraging data and insights to improve segmentation, messaging, customer journey optimization, and loyalty

• Advance marketing technology, automation, CRM, and data capabilities to improve operational effectiveness and customer engagement

• Own the strategy, management, adoption, and optimization of agent-facing marketing and business enablement tools, including marketing portals, fraud prevention programs, preferred vendor programs, and related platforms

• Identify opportunities to leverage AI, analytics, and emerging technologies within marketing operations and communications

• Drive continuous improvement through testing, measurement, and optimization initiatives

Qualifications

• 12–15+ years of progressive marketing leadership experience, including 5+ years in a senior executive role

• Proven track record of driving measurable growth and building scalable marketing organizations

• Strong expertise in digital marketing, brand strategy, communications, customer segmentation, and demand generation

• Experience in financial services, insurance, real estate, or related industries

• Demonstrated ability to align marketing with sales and business strategy to drive revenue outcomes

• Experience managing marketing technology platforms, vendor relationships, and operational marketing programs

• Data-driven mindset with strong analytical and strategic decision-making capabilities

• Exceptional leadership, communication, and executive presence

Preferred Experience

• Working with independent agent networks, affiliate partnerships, or B2B2C business models

• Familiarity with regulatory considerations in real estate or financial services

• Experience supporting mergers, acquisitions, or integration-related brand and communication initiatives

Key Competencies & Attributes

• Strategic thinker with strong execution orientation

• Customer-first mindset with appreciation for relationship-driven businesses

• Innovative and forward-looking, with a focus on modernization and transformation

• Comfortable operating in a complex, multi-channel environment

• Strong financial and operational acumen, including budget ownership and ROI management

• High ownership, accountability, and bias toward action

• Success Metrics: Revenue growth and market share expansion, Brand awareness, market perception, and industry thought leadership presence, Lead generation, pipeline contribution, and conversion rates, Customer acquisition, retention, and engagement, Adoption, utilization, and ROI of agent-facing marketing tools and programs, Growth and engagement across affiliate and partner channels, Employee engagement and employer brand effectiveness, Marketing ROI, budget effectiveness, and operational efficiency