Jobs · Marketing · New York

Chief Marketing Officer

ASAPP · New York, United States · 3 days ago
HybridMarketing$400k–$450k/yrFull-time

About the role

We’re seeking a relentless, growth-obsessed Chief Marketing Officer to own our end-to-end go-to-market engine, aggressive demand generation, brand positioning, and pipeline creation. In this role, you will turn our AI-native platform into a recognized category leader, maximize top-of-funnel reach, and directly fuel enterprise sales pipeline. You will bridge sharp, creative storytelling with commercial discipline, leveraging modern AI-native marketing tools and strategies to build, scale, and optimize a world-class marketing organization. This role reports directly to the Chief Revenue Officer and will work closely with the broader GTM leadership team.

Responsibilities

  • Demand Generation & Top-of-Funnel Growth
    • Inbound Engine: Own full-funnel customer acquisition, designing and executing aggressive demand generation campaigns to fill the top of the funnel and establish a predictable pipeline.
    • Account-Based Marketing: Partner seamlessly with ABM and Enterprise Sales teams to penetrate, engage, and unblock high-value strategic target accounts.
    • Commercial Discipline: Implement robust pipeline tracking, multi-touch attribution, conversion optimization, and ROI reporting from initial awareness to closed-won deals.
  • Category Positioning & Share of Voice
    • Category Leadership: Establish our brand as the undisputed category leader in AI-native Customer Experience (CX) and agentic platforms.
    • Market Differentiation: Develop sharp, highly differentiated competitive messaging that clearly articulates our technical and business value over legacy incumbents.
    • Share of Voice: Lead high-impact content, PR, analyst relations, and executive thought-leadership initiatives to aggressively expand our share of voice.
  • Campaign Execution & Strategic Storytelling
    • Multi-Channel Campaigns: Architect multi-channel campaigns (webinars, flagship events, digital, case studies, video) that tell compelling customer-centric value stories.
    • Cross-Functional Alignment: Align Product Marketing, Brand, and Creative strategies across key customer segments and enterprise verticals.
  • Leadership & Operational Speed
    • Team Scaling: Build, mentor, and scale a high-performing marketing organization spanning Demand Gen, Product Marketing, Brand, and ABM.
    • AI-Native Operations: Foster a high-velocity culture that actively integrates AI-native marketing tools and automation to drive efficiency and campaign agility.

Requirements

  • Leadership Experience: 8–15+ years of total marketing leadership, with at least 5 years scaling an enterprise or mid-market B2B SaaS business.
  • Proven Track Record: Demonstrated success in accelerating top-of-funnel acquisition, building predictable sales pipeline, and driving revenue growth.
  • GTM & Sales Alignment: Deep experience partnering directly with Enterprise Sales and ABM models to penetrate high-priority target accounts.
  • AI & Tech Domain: Hands-on experience or deep familiarity marketing AI-native, agentic, or emerging enterprise SaaS technologies.
  • Metrics & Analytics: Expertise in full-funnel analytics, CAC, pipeline contribution, conversion metrics, and marketing ROI attribution.

Benefits

  • Competitive compensation with stock options
  • Comprehensive medical, vision, and dental insurance
  • 401k matching
  • Fitness and wellness stipend
  • Mobile phone reimbursement
  • Mental well-being benefits
  • Professional learning and development stipend
  • Parental leave, including adoptive and foster parents
  • 3 weeks paid time off (increases with tenure) and unlimited sick leave

Pay

$400,000 - $450,000 a year. Compensation is a combination of salary and performance bonus. Separately, you will also receive an equity grant.

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