Channel Optimization Consultant

Role Overview And Core Responsibilities

Monitor campaign performance, conduct in-depth analysis, and recommend optimizations to improve key marketing metrics.
Develop and deliver performance reports, translating campaign data into clear insights and actionable recommendations for stakeholders.
Partner with cross-functional teams to align paid, owned, and earned media strategies with U.S. and global marketing objectives.
Apply best practices and innovative approaches to optimize full-funnel performance across platforms, including LinkedIn, Meta, YouTube, and Demandbase.
Support campaign operations and process improvements, including tracking frameworks, reporting methodologies, and onsite execution for key events; leverage tools such as Sprinklr, Eloqua, and ABM platforms.

Required Knowledge And Experiences

• 4+ years of experience managing paid social and paid media campaigns in a B2B, B2C, or agency environment; bachelor’s degree in marketing, business, or related field (or equivalent experience).
• Proven expertise across platforms including LinkedIn, Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), Reddit, and ABM tools such as Demandbase.
• Strong ability to analyze campaign performance, identify trends, and translate insights into actionable optimizations.
• Deep understanding of audience segmentation, targeting strategies, bidding models, full-funnel media planning, and campaign tracking (UTMs, pixels, attribution).
• Demonstrated success managing budgets, pacing, and ROI, with strong communication, organization, and proficiency in Excel in a fast-paced environment.

Benefits That Support Every Part Of Your Life

• Health benefits including medical, dental, and vision coverage, with supplemental plan options.
• Spousal, domestic partner, and other eligible dependent coverage is available on select plans.
• Tax-advantaged HSA and FSA accounts to make everyday care more affordable.
• Protection benefits such as company-paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short- and long-term disability.
• Legal plan, pet insurance, and travel accident coverage.
• Family benefits including adoption assistance and fertility planning coverage, caregiver support, Dependent Care FSA, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
• Future benefits such as 401(k) with employer match and Employee Stock Purchase Plan (ESPP).
• Financial wellness resources, career coaching, and optional long-term care insurance to plan confidently.
• Wellness benefits including 24/7 support including professional therapy, coaching, and emotional well-being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.

Components Of TransUnion's Affirmative Action Program

• For individuals with disabilities and protected veterans.

Pay Scale Information

The U.S. base salary range for this position is $72,300.00 - $105,000.00 annually.

TransUnion Overview

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

TransUnion's Internal Job Title

Consultant, Marketing