Channel Marketing Manager

About the role

The Channel Marketing Manager with Resideo will drive marketing efforts to, with, and through Resideo’s channels, with a strong focus on electrical distribution partners. This role will lead push marketing strategies, ensure alignment with Resideo's strategic priorities, and influence channel behavior through targeted push strategies, promotions, and distributor engagement.

Responsibilities

• Lead the evaluation, optimization, and execution of channel marketing strategies.
• Develop and execute integrated channel marketing plans targeting electrical distribution, wholesale partners, and key end-user verticals.
• Drive channel "push" strategy, including promotions, rebate programs, pricing initiatives, and distributor activation to accelerate inventory movement and increase sell-through.
• Successfully launch new products within the electrical distribution channel, ensuring distributor readiness, sales enablement, and rapid market adoption.
• Measure, track, and optimize campaign performance, delivering actionable insights to improve ROI and effectiveness.
• Collaborate cross-functionally with sales, product marketing, and marketing teams to align on priorities, messaging, and growth initiatives.
• Partner closely with sales leadership to drive demand, support pipeline development, and deliver revenue across distribution channels.
• Work with Pro marketing to develop positioning, messaging, and content to support new product introductions and lifecycle campaigns.
• Support distributor enablement through merchandising, in-branch activations, and point-of-purchase materials.
• Own and manage marketing budgets aligned to channel initiatives.
• Manage website content and digital presence, ensuring accurate product data, consistent messaging, and optimized user experience.
• Maintain distributor and partner portals, providing up-to-date product, pricing, and marketing resources.
• Design and execute advertising and integrated marketing campaigns to increase brand visibility, support sell-through, and drive growth within the electrical distribution channel.

Requirements

• 2+ years of experience in relevant industries, including HVAC, residential new construction, smart home, and electrical distribution.
• 3+ years of B2B sales experience, with a focus on electrical distribution.
• Ability to adhere to the Resideo Hybrid schedule (in-office Tu/Weds/Thurs & home office Mon/Fri).
• Ability to travel as directed (up to 20% travel may be required).

Qualifications

• Expertise in the electrical distribution landscape to inform strategy and strengthen go-to-market execution.
• Lead product transition initiatives, ensuring clear communication and alignment across distributors, customers, and field sales teams.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Benefits

Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.

Pay

The typical hiring salary for this role ranges from USD $92570.0 to $157630.0 per year, with specific ranges varying by location. For example, the hiring salary in Melville, NY is $111084.0 to $189156.0 per year, and in New York City, NY it is $115712.5 to $197037.5 per year. Within a range, Resideo determines base pay for an individual based on various factors, including market conditions, skills, and experience.

Schedule

This role is full-time and operates under a hybrid schedule with in-office days on Tuesday, Wednesday, and Thursday, and remote work on Monday and Friday. Travel requirements may vary depending on project needs.

Business

Resideo Technologies is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry.

About Us

Resideo Technologies has announced its intention to spin off ADI Global Distribution and establish it as a separate, publicly traded company. Under this plan, ADI will continue its role as a leading global wholesale distributor serving commercial and residential markets, while Resideo will retain its manufacturing and product-solutions business. Upon separation, both companies will operate independently to better serve their respective markets and customers. The spin-off is currently targeted for completion in the second half of 2026, subject to customary conditions.

Hiring Salary Range

The typical hiring salary for this role ranges from USD $92570.0 to $157630.0 per year, with specific ranges varying by location. For example, the hiring salary in Melville, NY is $111084.0 to $189156.0 per year, and in New York City, NY it is $115712.5 to $197037.5 per year. Within a range, Resideo determines base pay for an individual based on various factors, including market conditions, skills, and experience.

Benefits

Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.

US Visa Sponsorship Eligibility

This position is not eligible for US visa sponsorship.