Channel Marketing Manager

Position Summary

Develops and executes marketing programs driving sales growth across professional dealers, independent distributors and wholesale partners in North America. Partners with Sales, Product Management and Creative Services to execute promotional programs, trade marketing, customer events and sales support materials. This role will be attending our office in Henrietta.

Key Role

Growing a leading brand in professional construction, working cross-functionally with direct impact on how products reach distributors, dealers and contractors across North America.

Key Responsibilities

• Channel Marketing Strategy

• Develop annual marketing plans and promotional calendars aligned to product launches and customer priorities
• Partner with Sales on initiatives that increase sell-in/sell-through
• Measure program effectiveness and recommend improvements

• Promotional Programs

• Plan and execute campaigns (flyers, rebates, digital, POS, merchandising) across North American customers
• Manage timelines and coordinate with internal teams and vendors

• Trade Shows & Events

• Plan/execute national and regional trade shows and distributor events
• Manage booth logistics, event budgets and post-event evaluation
• Attend key industry events for on-site support

• Marketing Communications & Creative

• Cook up and manage creative projects with designers, printers and agencies
• Ensure brand consistency across customer-facing materials

• Catalogue Management

• Lead annual catalogue development, coordinating product info, photography, pricing and layout across Product Management, Sales and Design
• Manage timelines for print/digital deadlines

• Sales Support

• Support customer presentations, promotional planning and marketing resources
• Afford customer meetings and business reviews as needed

• Cross-Functional Collaboration

• Work with Sales, Product Management, Design, Supply Chain, Customer Service and Operations to align marketing with inventory and business priorities

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field (preferred)
• 3–7 years in Channel/Trade/Brand Marketing or Marketing Communications
• Experience supporting B2B sales and working with distributors/dealers
• Construction, industrial, hardware or building materials experience a strong asset

Skills

• Strong project management, organizational and time-management skills
• Excellent written/verbal communication
• High attention to detail
• Strong collaboration skills; creative, customer-first problem solver
• Proficient in MS Office; Adobe Creative Suite/marketing automation a plus

Travel

~20–30% across North America for meetings, trade shows and industry events

Success Measures

• On-time, high-quality execution of promotional programs and events
• Sales team satisfaction with marketing support
• Growth in customer engagement/promotional participation
• Timely catalogue/collateral delivery and continuous process improvement