Channel Marketing Manager

About the role

The Channel Marketing Manager supports multiple large accounts including Big Box Retailers, Distributors, and/or lumberyards. This role involves building and maintaining relationships with key stakeholders, executing marketing programs, and advocating for new ideas.

Responsibilities

• Identify and develop new marketing programs in collaboration with the VP Retail Marketing and various colleagues in the marketing function.
• Lead annual processes from planning to marketing commercialization with the customer base, including selling strategic marketing initiatives to drive growth.
• Project manage and oversee execution of customer marketing programs, including those conceived by GAF and those initiated by customers.
• Build and maintain relationships with merchandising and marketing contacts at assigned accounts to understand needs and context.
• Partner directly with sales leadership to identify short and long-term selling opportunities.
• Prepare for and support retail marketing events, including supplier reviews, store events, and other major customer meetings and activities.
• Lead and manage the budgeting process and planning.
• Conduct market research and stay updated on shopper behaviors, trends, and emerging technologies in the marketplace.

Requirements

• Bachelor’s Degree is required. Master’s degree or MBA is preferred.
• 5+ years’ experience in customer marketing with retail experience.
• The position is based in Parsippany, NJ with a hybrid in-office schedule, requiring in-office work on Monday through Thursday and remote work on Friday.
• Must be eligible to work in the U.S. without need for employer-sponsored visa (work permit).

Qualifications

• Project management (advanced)
• Time management (advanced)
• Presentation and communication skills (advanced)
• Cross-functional working (advanced)
• Marketing program development (intermediate)
• Financial acumen (intermediate)
• Retail marketing (intermediate)
• Sales experience (intermediate)
• Working knowledge of Google Workspace (advanced)

Benefits

• Health insurance options including medical, dental, and vision for you and your family.
• Family-Building benefits to support fertility and parenthood.
• A robust 401K plan with an employer match contribution.
• Wellness program, free financial coaching, referral program, and product rebates for employees' primary residences.
• Internal training programs and courses, as well as a generous tuition reimbursement program.
• Opportunities for professional growth and development, including Employee Resource Groups focused on education and allyship.
• Professional development and career advancement opportunities.
• Equal employment opportunity policy.