Channel Manager | EGO

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. The company’s commitment to building a better world through better tools is evident in its products and green manufacturing approach. Chervon designs, engineers, and markets power tools and outdoor power equipment under the EGO, FLEX, and SKIL brands, as well as for other highly respected private brands.

About the role

The Channel Marketing Manager | EGO is responsible for driving profitable share growth across served markets through the development of channel penetration and harmonization strategies. This includes go-to-market channel strategy, sales, merchandising, and digital strategies across the strategic dealer channel. The role supports top-line sales targets and bottom-line profitability through effective utilization of working capital. This is a highly visible, fast-paced opportunity to influence channel strategy, partner with cross-functional leaders, and help shape initiatives that support continued growth within a dynamic and evolving business.

Brand Responsibility: EGO & EGO Commercial
Channel Responsibility: Key Strategic Dealer & National Distributor Accounts along with select strategic 3P marketplace customers.

Responsibilities

• Provide leadership in long-term strategic planning for assigned channels, customers, and business priorities.
• Enable and develop go-to-market channel strategies, including key collateral, programs, and assigned channel initiatives.
• Lead the development and execution of cross-functional business plans and key objectives for assigned channels and customers.
• Lead brand strategy and position within assigned customers and channels.
• Risk and opportunity planning and support.
• Provide thought leadership for emerging channel opportunities that support long-term growth and business evolution.
• Identify and support opportunities to strengthen channel performance, expand customer engagement, and improve market execution.
• Identify and understand key channel partner objectives, behaviors, and strategies.
• Lead customer line review, business review, and seasonal review strategies and development.
• Support National & Customer-specific promotional planning, sales lift analysis, and profitability expectations for dedicated channels and customers.
• Develop and execute a comprehensive new product commercialization plan for key strategic customers in collaboration with brand, sales, product, and the customer.
• Lead strategy development and execution of channel-specific new product launch materials, assets, and programs.
• Lead and develop fully integrated co-marketing campaign planning and execution with the integrated media team, sales, customers, and key channel partners.
• Lead strategy, development, and execution of compelling customer- or channel-specific sales & POP materials across all mediums.
• Support budget management of customer and/or channel-specific co-marketing & channel marketing budgets and activities in collaboration with sales & media team.

Requirements

• A bachelor's degree in business, marketing, or a related field.
• 5+ years of proven success as a channel manager, account manager, or other related experience.
• Experience in building and successfully executing product pricing strategies within the retail environment.
• Demonstrated ability to thrive in a fast-paced, evolving business environment with shifting priorities and growth-oriented initiatives.
• Experience with sales performance metrics reporting and analytics.
• Excellent communication skills.
• Team management skills.
• Strong analytical and organizational skills.
• Fluency in key business measures – sales, gross margin, etc.
• Demonstrated ability to manage multiple projects.
• Salesforce experience a plus.
• Manage relationships and seller tactics with 3P approved marketplace account managers.

Pay

The salary range for this position is $110,000 to $120,000. Offers are generally made within this range depending on skills, experience, and internal equity. In some cases, highly qualified candidates may receive an offer outside of the posted range.

Schedule

This position requires up to 25% travel. International travel may be required on occasion.

Benefits

Chervon offers a very competitive benefits package including:

• Health, dental, and vision insurance.
• Short/long-term disability and life insurance.
• Parental leave.
• A generous 401(k) match.
• An open PTO program.
• A hybrid work environment.

The North American headquarters is located one block from I-88 in a state-of-the-art LEED-certified facility with high-end amenities such as a café, gym, outdoor terrace, landscaped patio, ergonomic height-adjustable desks, and open collaborative spaces.