Channel Account Executive
The 20 MSP · United States · 3 wk ago
RemoteRemoteInformation Technology$130k–$160k/yrFull-time
Key Responsibilities
- Own the full sales cycle from prospecting through close for new MSP members (Channel pipeline)
- Attend and represent The 20 at industry events, conferences, and trade shows (DattoCon, IT Nation, N-Able Empower, and others)
- Build and manage a pipeline of qualified MSP prospects using CRM (HubSpot)
- Run compelling discovery conversations that excavate real pain - 3 levels deep - before presenting value
- Deliver tailored demos and presentations using The 20's playbook and pitch materials
- Collaborate with the SDR on post-event follow-up, pipeline development, and outbound sequences
- Maintain accurate deal data, stage progression, and activity logging in HubSpot
- Work closely with the SVP of Sales on forecasting, deal strategy, and pipeline reviews
Required Qualifications
- 3+ years of B2B sales experience, with a track record of meeting or exceeding quota
- Direct experience in the MSP channel - either as an MSP owner/operator or in a channel-facing sales role
- Deep understanding of MSP business models, including MRR, service delivery, RMM/PSA tools, and the pain of scaling
- Comfortable selling to MSP owners and operators - you know how they think and how to earn their trust
- Experience attending and selling at industry events and conferences
- Proficiency with CRM tools (HubSpot preferred) and pipeline management discipline
- Strong consultative selling skills - discovery-led, pain-focused, outcomes-oriented
- Excellent communicator - written, verbal, and in-room presence
- Self-starter mentality with high accountability to metrics and activity standards
- Willingness to travel for events and prospect meetings (20–30%)
Preferred Qualifications
- Former MSP owner or operator — you've walked in the shoes of the people you're selling to
- Familiarity with The 20's model, value proposition, or community
- Experience selling to the top 20% of the MSP market ($1M–$10M ARR range)
- Knowledge of MSP compliance frameworks (SOC II, CMMC, HIPAA, ITAR)