CEO

Position Responsibilities

• Lead the overall strategy, growth agenda, and day-to-day management of the company
• Build on the organization’s multichannel model across direct e-commerce, phone sales, and third-party marketplaces such as Amazon
• Drive expansion into adjacent product categories and evaluate organic and acquisitive growth opportunities
• Oversee functional leaders across marketing, sales, IT, operations/procurement, shipping, finance, and HR
• Strengthen the company’s customer experience, particularly in technical and consultative sales environments
• Identify and implement operational and technology enhancements, including AI-assisted service and drop-ship capabilities
• Maintain strong vendor, customer, and internal stakeholder relationships to support growth and continuity
• Foster a collaborative culture that honors the company’s Muncie roots and long-tenured employee base
• Partner with the founder’s son and current CEO during transition planning and ongoing advisory involvement
• Improve performance across revenue growth, margin expansion, and organizational scalability

Position Qualifications

• Proven success leading and scaling a multichannel distribution, e-commerce, or consumer product business
• Experience managing a complex organization with responsibility for both commercial and operational functions
• Strong general management background with the ability to lead through cross-functional influence
• Demonstrated ability to grow revenue while improving operational efficiency and customer experience
• Executive presence and sound judgment in a hands-on, entrepreneurial environment
• Ability to fit within a close-knit, values-driven culture with appreciation for legacy and continuity