CENTER PARCS - Cycle Center

We are seeking a creative and experienced branding professional to develop and implement a bold, uplifting logo and brand identity for the Cycle Center (bike rental) at Center Parcs.

About the role

The successful candidate will design a playful, instantly recognizable logo that aligns with the Center Parcs brand experience. The logo should cleverly incorporate the shape of a bicycle through letter arrangement, ensuring it stands out from a distance and conveys a positive, energetic impression.

This visual identity will be applied across various brand assets, including banners and facade signage, to strengthen branding and ensure clear communication for the bike rental service.

Responsibilities

• Develop a bold and cheerful logo that reflects the playful, energetic spirit of the Cycle Center.
• Create a visual concept where letters form the shape of a bicycle, ensuring high recognizability.
• Design and implement the logo across multiple brand assets, including signage, banners, and promotional materials.
• Ensure the logo communicates effectively at a glance and aligns with the broader Center Parcs brand experience.
• Collaborate with stakeholders to refine and finalize the brand identity.

Requirements

• Proven experience in logo design and brand identity development.
• Strong portfolio showcasing creative, visually engaging branding projects.
• Proficiency in design tools such as Adobe Illustrator, Photoshop, or similar software.
• Ability to create designs that are both playful and functional, with strong visual impact.
• Experience in applying brand identities across various physical and digital assets.
• Excellent communication skills and ability to work collaboratively with teams.