Catering & Events Sales Manager

About the Role

The Catering & Events Sales Manager is responsible for selling, planning, and detailing all assigned catering and social events. This role drives revenue growth by developing and executing sales strategies, proactively booking new business, servicing existing accounts, and partnering with hotel operations to ensure flawless event execution and exceptional guest satisfaction. The Catering Sales Manager serves as the primary point of contact for clients from initial inquiry through post-event follow-up.

Responsibilities

• Solicit, negotiate, and book new and repeat catering business to meet or exceed revenue goals.
• Manage assigned catering leads and accounts, including corporate meetings, social events, weddings, and special events.
• Respond promptly and professionally to catering inquiries, RFPs, and leads.
• Conduct site inspections, tastings, and client meetings to secure and service events.
• Prepare, detail, and finalize accurate Banquet Event Orders (BEOs) in accordance with TMCR standards.
• Collaborate and communicate effectively and timely with F&B, EVS, Production, Security, Hotel, and Marketing teams to ensure seamless event execution.
• Maintain complete and accurate sales records, client activity, and forecasts in the sales system.
• Participate in BEO meetings, event & catering meetings, and event walkthroughs as required.
• Cultivate strong relationships with repeat clients, local vendors, and community partners.
• Attend and work events as needed, including evenings, weekends, and holidays.
• Track leads, manage opportunities, and ensure a smooth sales process from initial contact to booking and event execution.
• Address client needs, resolve issues, and ensure a positive experience.
• Understand client needs and preferences to improve catering and event offerings and services.
• Record, notify, and coordinate customer specifications with other departments to quickly and efficiently respond to customer issues.
• Assist in the development and implementation of creative sales strategies.
• Maintain accurate, legible records and files consistent with established automated or manual sales systems.
• Participate in training, trade shows, field trips, and community, industry, and professional organizations to maintain high visibility.
• Represent the property at various trade shows.
• Work with Events, Catering, Food & Beverage Departments, EVS, Production, and Security to grow group revenue and meet customer needs.
• Coordinate all group transient and catering sales solicitations and bookings to maximize overall revenue.
• Proactively conduct outside sales calls, sales tours, and entertain clients.
• Develop a full working knowledge of the operations and policies of the resort, including Sales, Food and Beverage, Security, and Hotel.
• Maintain strong visibility in the local community and industry organizations.
• Attend and/or conduct daily, weekly, and monthly meetings as required by management.
• Maintain professional working relationships and promote open lines of communication to achieve initiatives with marketing partners and internal departments.
• Stay up to date with industry trends, market changes, and new technologies to improve sales strategy.
• Represent the company effectively with comprehensive knowledge of offerings.
• Develop, implement, and constantly modify sales action plans.
• Manage spending and budgets, analyze financial data, and monitor sales and profits.
• Maintain an accurate and up-to-date contact management system (STS Cloud).
• Perform other duties as assigned.

Requirements

• Bachelor’s Degree in Business or related field is required, unless waived by Executive Management.
• Five (5) years of experience in banquet/event sales.
• Excellent communication, interpersonal, and decision-making skills.
• Deep knowledge of groups and meetings customer procurement strategies, account buying behaviors, and strong internal training development.
• Must successfully pass a pre-employment drug/alcohol screen, background investigation, and obtain and maintain a gaming license.

Skills

• Extensive knowledge of groups and meetings customer procurement strategies and account buying behaviors.
• Extensive knowledge of negotiation and sales associated with the event industry.
• Knowledge of Banquet and Event systems such as Triple Seat, STS, and Cvent.
• Excellent written skills to produce sales and marketing communication that reflects the resort’s image.
• Excellent speaking and presentation skills.
• Ability to perform critical analysis.
• Ability to manage extensive amounts of information.
• Strong listening skills.
• Ability to work effectively both independently and as a team member.
• Ability to manage and organize complex projects and establish priorities consistent with department/resort objectives.
• Ability to effectively interact with department heads, customers, and team members with high levels of patience, tact, and diplomacy.
• Ability to manage multiple projects and work effectively under time and resource constraints.

Physical Demands

• May be required to stand for prolonged periods, walk, use hands for dexterity of motion, stoop, bend, kneel, or crouch.
• Must have normal auditory and verbal communication skills.
• Must occasionally lift and/or move up to 25 pounds.
• Frequent local or regional travel using a personal vehicle.
• Periodic domestic travel required.
• Occasional competitive property visits, industry, and other meetings/events.

Work Environment

• May be exposed to cigarette smoke.
• Work environment is noisy; employee will work indoors and outdoors in areas that may be unusually hot, cold, noisy, smoky, and dimly lit.
• Must maneuver outside in temperatures in excess of 115°F and as cold as 15°F (exposed to all weather conditions).
• Must be able to work nights, weekends, and holidays.