Category Marketing Manager

Role

As a marketing manager at Whatnot, you’re responsible for being the driver of hyper-growth and helping sellers grow their businesses fast. You’re quick to understand users and communities across any category you’re staffed against, whether it’s beauty, trading cards, or anything in between. You’re an expert in developing and executing marketing plans centered around generating demand from new and existing buyers.

Responsibilities

• Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category
• Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting
• Partner with other marketers, such as social or paid creative to develop plans that support tentpole campaigns for your category, along with providing them category insights on an ongoing basis
• Measure and iterate on the effectiveness of category marketing initiatives

Requirements

• 4+ years of marketing experience in a fast-paced environment
• Experience at a high-growth startup, marketplace or creator-focused platform is a plus
• Versatile marketer who can flex across strategy and execution, solve problems quickly, and own initiatives across multiple channels
• Strong project management skills and know how to lead complex, cross-functional initiatives to deliver high impact outcomes
• Data-driven, have experience tracking KPIs and monitoring success for marketing programs
• Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

Qualifications

• Curious about who thrives at Whatnot
• Low ego, a growth mindset, and leaning into action and high impact goes a long way here

Skills

• Graphic design and video editing tools (e.g. Creative Suite, Figma)
• Data analytics and AI tools, such as SQL, Hex, or Sigma
• Passion for creator communities and/or Whatnot categories (e.g. vintage clothing, collectibles)
• Experience buying and selling in online marketplaces

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance to dogfood the app
• All Whatnauts are expected to develop a deep understanding of our product
• Compensation Range: $126K - $165K