Category Marketing Manager

Role

As a marketing manager at Whatnot, you’re responsible for being the driver of hyper-growth and helping sellers grow their businesses fast. You’re quick to understand users and communities across any category you’re staffed against, whether it’s beauty, trading cards, or anything in between. You’re an expert in developing and executing marketing plans centered around generating demand from new and existing buyers.

Responsibilities

• Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category
• Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting
• Partner with other marketers, such as social or paid creative to develop plans that support tentpole campaigns for your category, along with providing them category insights on an ongoing basis
• Measure and iterate on the effectiveness of category marketing initiatives

Requirements

You have 4+ years of marketing experience in a fast-paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus. You’re a versatile marketer who can flex across strategy and execution, solve problems quickly, and own initiatives across multiple channels. You have strong project management skills and know how to lead complex, cross-functional initiatives to deliver high impact outcomes. You’re data-driven, have experience tracking KPIs and monitoring success for marketing programs. You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed.

Qualifications

You have a bachelor’s degree in marketing, communications, business, or a related field. Passion for creator communities and/or Whatnot categories (e.g., vintage clothing, collectibles) is a plus. Experience buying and selling in online marketplaces is a plus.

Skills

You are proficient in graphic design and video editing tools (e.g., Creative Suite, Figma). You have experience working with data analytics and AI tools, such as SQL, Hex, or Sigma. You are comfortable working in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed.

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance to dogfood the app
• All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!)
• Parental Leave

Pay

$126K - $165K

Schedule

Team members in this role must live within commuting distance of our San Francisco, Los Angeles, Seattle, or New York City hub.