Category Manager, Online Auto

About the role

The Online Auto Category Manager works with the Product Manager to develop and design national marketing strategies for AutoZone. This role includes researching and evaluating new product opportunities, negotiating with vendors on national promotions, and managing the online product assortment and digital merchandising strategies.

Responsibilities

• Researches and evaluates new product opportunities within assigned categories.
• Negotiates with vendors on national promotions of products.
• Manages the online product assortment and digital merchandising strategies.
• Participates in all team activities and decisions.
• Selects quality vendors, negotiates programs, and analyzes market research.
• Adds and deletes products in response to industry changes and customer demands.
• Tests new products and troubleshoots supply chain issues.
• Uses sales, gross profit, and various ad hoc reports to ensure assigned categories meet performance targets.
• Develops and implements e-commerce strategies to enhance online sales and profitability.
• Manages online product assortment, ensuring accurate and appealing product listings.
• Optimizes online placement decisions, including product positioning and promotional displays on the website.
• Collaborates with the digital marketing team to develop and execute online promotions and campaigns.
• Analyzes e-commerce performance metrics and makes data-driven decisions to improve online sales.
• Drives and influences digital marketing to support category directives and strategies.
• Conducts data analysis and reporting of web, tele sales, and eCommerce KPIs.
• Maintains accountability for daily, weekly, and monthly business performance monitoring and reporting for the category to senior management.
• Routinely works with and presents to senior management.
• Develops and implements category strategy to achieve revenue and profitability goals.
• Collaborates across functions to drive business goals (including Marketing, Sales, Business Development, and Operations).
• Pairs closely with merchants to develop and enhance the brand, site, and competitive positioning.
• Maintains industry expertise.
• Runs daily/weekly/monthly reports related to sales and inventory.

Requirements

• High School Diploma
• Demonstrated capability to lead, communicate, and present category initiatives effectively, with the ability to influence and collaborate professionally across all levels of the organization.
• Comprehensive knowledge of merchandising retail math/financial skills.
• Proficient in Microsoft Office (MS Word, Excel, PowerPoint, etc.).

Preferred Qualifications

• Bachelor’s degree in retail or business.
• 3-5 years of retail experience, preferably in the automotive industry.