Category Manager - Liquor Channel
About the Role
This Category Manager-Liquor Channel role is built for someone who wants their work to directly influence how we win in-store. You'll partner closely with Sales to turn data into sharp, actionable strategies that drive distribution, shelf expansion, and real growth across the liquor channel. We're looking for someone who moves beyond "what happened" and consistently pushes toward "what should we do next." You'll have the autonomy to own your work end-to-end in a remote environment, with clear visibility and impact on the business.
Responsibilities
- Own the full process - from pulling and analyzing raw, imperfect data to turning it into clear, compelling selling stories that Sales teams can use to win in market
- Partner closely with Sales, ensuring insights show up in customer conversations and translate to execution on the shelf
- Proactively identify and prioritize growth opportunities across assortment, shelving, pricing, and promotions - and push them through to action
- Build high-impact tools and visuals that make it easy for the field to act on insights
- Stay connected to the market and validate your thinking in-store, ensuring strategies reflect real-world conditions and actually deliver results
Requirements
- Bachelor's degree in business, Marketing, Economics, or a related field
- 6+ years of experience in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy within CPG or beverage industries
- Proven ability to turn data into clear, customer-facing recommendations that drive measurable business results
- Strong expertise in syndicated data (Nielsen, Circana), numerator, panel data, and retailer-specific platforms
- Advanced proficiency in Excel, PowerPoint, and data visualization tools (Power BI, Tableau)
Preferred Qualifications
- Experience supporting large national or regional retail accounts, particularly in high-volume environments
- Background in beverage, alcohol, or other DSD categories
- Experience with advanced data tools (e.g., SQL, Alteryx, Tableau) or building scalable reporting solutions
Benefits
- Competitive Pay
- Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance
- Family Coverage: Options to cover family members, including domestic partners
- 401(k) Plan: Immediate access to a matching 401(k) plan
- Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave
- Mental Health and Wellness: Access to mental health care and wellness incentive programs
- Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members
- Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program
- Training and Development: Opportunities for professional growth and development
Note: This role is fully remote. No flexibility outside of these locations: Florida (Tampa, Miami or Orlando), Georgia (Atlanta), Texas (Dallas or Houston). Benefits, salary range, and programs may vary by role or location. For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package.