Category Management Senior Analyst

Role & Responsibilities

We are seeking a Category Management Senior Analyst to serve as David’s in-house expert on the categories it competes in, the consumers it serves, and the trade dynamics that shape its competitive position at retail.

This role will be the connective tissue between market intelligence and commercial decision making, ensuring that David’s retail strategy is grounded in data, informed by competitive reality, and supported by the right level of trade investment.

• You will own David’s syndicated data relationships and build the analytical frameworks that allow the Retail and Finance teams to understand what is happening in the market, why it is happening, and what David should do about it.
• You will work closely with Sales Finance on trade budgeting, quarterly forecasts, and pricing strategy to ensure we are always competing effectively across every channel.

Trade Spend, Pricing & Promotional ROI

• Use SPINS, Numerator, and retailer specific data to quantify promotional investment levels across David and its key competitors, measuring promotion depth (average discount) and frequency by channel and by retailer.
• Develop and propose pricing guardrails across channels, customers, and products based on competitive dynamics and consumer price sensitivity, and gather and centralize customer and buyer feedback on pricing to inform ongoing recommendations.
• Analyze the ROI of David’s past promotional events across customers and SKUs, identifying what worked, what did not, and what best practices should inform future promotional planning.
• Develop tools and dashboards that allow the Retail and Finance teams to monitor trade spend and pricing effectiveness in near real time and course correct.

Retailer Facing Analytics & Category Reviews

• Build category reviews, retailer selling stories, and fact-based presentations that position David as a category thought leader and support distribution growth with key retail partners.
• Support new item launches through pre-launch retailer targeting analysis, forecast development, and post-launch performance tracking against established benchmarks.
• Identify distribution gaps and white space opportunities by retailer and by format, prioritizing them based on category potential and David’s ability to win.
• Partner with the Retail team to translate category insights into compelling narratives that resonate with retail buyers and support the annual planning process.

Sales Finance Partnership & Quarterly Reforecast

• Work closely with Sales Finance on the quarterly reforecast process, ensuring that projected net sales and trade spend are reconciled against the latest channel and category trajectories.
• Provide Sales Finance with the market level context needed to challenge or validate internal assumptions, including category growth rates, channel mix shifts, and competitive dynamics that could affect David’s volume outlook.
• Define and prioritize the right syndicated data subscriptions, evaluating the cost and benefit of different data sources and ensuring David always has the market intelligence it needs.
• Develop a forecast framework that integrates category data, customer performance trends, and trade investment levels into a single, coherent view of where the business is headed.

Cross Functional Partnership

• Serve as the internal expert on category trends, consumer insights, and competitive dynamics, making this intelligence accessible and actionable for the Retail, Finance, and Marketing teams.
• Support strategic projects and process improvements as the commercial organization scales, including customer business reviews, annual planning processes, and new market entry analyses.