Caribbean Caravan
About the Agency
EM Marketing & Communication has established a distinctive presence in 2023 through a blend of creativity, innovation, and strategic communication. Specializing in promoting Caribbean islands to Latin America, the agency is an allied member of the Caribbean Tourism Organization (CTO). Its mission is to enhance market positioning and highlight the diverse opportunities each destination offers to trade partners and the general public.
In 2023, EM supported Antigua and Barbuda with Public Relations and Marketing efforts in Latin America, developed press strategies—including fam-press trips for journalists and influencers—and disseminated key news in trade media. Collaborating with the CTO, the agency also participated in major global tourism industry fairs alongside member countries.
Elsa Petersen, CEO of EM Marketing & Communication, notes: “EM has demonstrated exceptional strategic vision by staying ahead of trends and technologies. The agency has led the way in adopting new platforms and formats to achieve successful outcomes.”
Upcoming Initiatives
EM’s team is preparing strategies to support Caribbean countries in 2024, building on a successful and innovative 2023. The agency is evaluating participation in key trade events as an allied member of the CTO, including:
- WTM Latin America: April 15–17, a three-day B2B travel and tourism event offering business opportunities and access to qualified buyers and influencers.
- Caribbean Travel Marketplace: May 20–23 in Montego Bay, Jamaica (42nd edition).
- Showcase Antigua and Barbuda 2024: June 4–7, organized by the Antigua and Barbuda Hotels and Tourism Association (ABHTA) and the Antigua and Barbuda Tourism Authority (ABTA).
- Caribbean Week New York: June 10–14, an annual CTO event showcasing Caribbean travel, culture, customs, and people.
“We are already planning various initiatives for 2024 alongside our clients,” Petersen adds, emphasizing a future driven by innovation and success.