Cards Product Manager
First Hawaiian Bank · Honolulu, HI · 4 mo ago
On-siteMarketing$75k–$115k/yrFull-time
Responsibilities
- Supports the development and execution of the strategy, roadmap, and performance of assigned card products with a focus on acquisition, loyalty, spend drivers, and product functionality.
- Partners closely with Vendor Management, Operations, Compliance, Marketing, Technology, and Finance to ensure products are compliant, customer-centric, operationally sound, and fully reportable.
- Develops promotions and loyalty programs, optimizes pricing and features, manages third-party vendors, and uses analytics to monitor results and inform decisions that are data-centric, operationally sound, and fully reportable.
Qualifications
- Minimum Qualifications (Officer Level): Bachelor’s degree in business, economics, marketing, related field, or equivalent experience required. Three (3) years of professional-level experience in product management or other relevant experience (e.g., banking, project management, marketing, etc.).
- Additional Qualifications (AVP Level): Five (5) years of progressively responsible professional level experience in product management, financial services, payments, card programs, loyalty/rewards, marketing, or related fields inclusive of the following: Demonstrated experience leading product strategy, including portfolio optimization, acquisition or engagement initiatives, pricing, or loyalty/rewards program design. Proven success in managing cross-functional product development, including writing business requirements, defining roadmaps, and overseeing implementation from concept to launch.
Requirements
- Master’s degree in finance, business, economics, or marketing preferred.
- Previous experience in banking strongly preferred.
- Experience with card networks/loyalty economics and reimbursable.
- Familiarity with RAROC/net profitability and portfolio analytics.
- Background in regulated financial services and customer lifecycle marketing.
- Demonstrated expertise in putting together a business case and financial pro-forma.
- Strong analytical skills, including experience developing forecasts, evaluating performance trends, and translating insights into recommendations.
- Detail oriented with strong execution discipline and follow-through.
- Cross functional leadership & collaboration.
- Comfort with ambiguity; proactive problem solving and ownership.
- Able to plan, organize and budget.
- Excellent time management skills.
- Demonstrated ability to learn quickly and independently.
- Working knowledge of Microsoft Office suite, including Word, Excel, and PowerPoint.
- Strong interpersonal skills and the ability to effectively work with various lines of business.
- Strong written and verbal skills.
- Possesses sales skills to enhance business development objectives.
- Experience in budgeting (production goals, marketing expenses, etc.).
- Strong analytical capacity and pricing (consumer loan products) experience.
- Demonstrated expertise in putting together a business case and financial pro-forma.