Cancer Integrated Marketing Manager

Key Responsibilities

• Leads development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research areas for MUSC.
• Executes comprehensive marketing communication plans in a timely manner across channels – including paid, earned, shared, and owned (PESO).
• Reports outcomes in a clear, concise, and actionable fashion, leveraging dashboards and insight summaries.
• Directs external agency and collaborates with cross-functional team members to achieve marketing campaign objectives.
• Serves as a liaison or client manager between internal stakeholders and OCM team.
• Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
• Adheres to all MUSC policies, procedures and standards. Provides guidance and makes recommendations for marketing communication campaign improvements.
• Other duties as assigned based on need.

Minimum Qualifications

• Bachelor’s Degree or equivalent.
• 7 years progressive work experience and 2 years management experience.

Preferred Qualifications

• Education: Bachelor’s degree in marketing, communications, business, or related field. (Masters preferred)
• Experience / Knowledge / Skills:
  • Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.
  • Product or service line marketing, development of integrated marketing communication plans.
  • Use of multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.
  • Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.
  • Qualitative and quantitative market research experience.
  • Experience working closely with external agencies to deliver campaigns.
  • Track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.
  • Excellent problem-solving, interpersonal, and communication skills.

Additional Job Description

• Education: Bachelor's Degree or Equivalent
• Work Experience: 7 years progressive work experience and 2 years management experience