Campus Dining Engagement Coordinator

About the role

Housing, Dining & Auxiliary Enterprises (HDAE) is a part of the Division of Administrative Services. It plays a vital role in the university’s pursuit of excellence by delivering a comprehensive array of essential services to students, staff, and other customers through a large-scale auxiliary services operation with annual operating and capital budgets exceeding $200 million and capital and major maintenance reserves of $40 million. Operating 24 hours a day, year-round, HDAE provides housing for more than 10,000 students, faculty, and family residents on campus and supports an additional 9,300 students living in adjacent communities. HDAE serves approximately 21,000 customers daily through its retail and board dining programs, manages key campus facilities including the University Center, Campus Store, the Events Center, and the Club & Guest House, hosts 150,000 guests annually for conferences and meetings, and oversees the administration of transportation, parking, and fleet services.

Responsibilities

• Campus Dining Engagement Coordination - 75%
• Develops program promotional material to build interest and awareness for on and off campus participants with our Dining program.
• Coordinates activities including events and promotional materials and products designed to promote awareness of Campus Dining activities. Promotional material includes print publications, event programs, internal newsletter, articles appearances and presentations.
• Plans and develops opportunities for event appearances, partnerships, cross promotions and tabling’s to promote dining program offerings.
• Identify and coordinate development of submittals and applications for varied awards, recognition and/or program profile pieces that will assist Campus Dining in earning program accolades. Coordinate an annualized structure of programs and promotions.
• Coordinate resources appropriately to the segmented markets being served at each event.
• Responsible for the management and direction of all marketing and communications for Campus Dining.
• Ensures web outlets, digital signage, signage, and any other branded material is in presentable shape with accurate and timely information.
• Develop specific articles, submittals, and varied other collateral specific to departmental goals, target audience and identified needs.
• Develop cohesive programs that may target specific audiences and/or avail specific offerings while maintaining a coordinated brand standard.
• Responsible for events and other public programming within our dining locations. Coordinates the participation of contract partners for sponsorship and showcasing program attributes. Monitors contract promotional product donations and utilization.
• Achieve event goals of:
  • attracting students and staff to dining locations
  • enhance the student experience
  • foster educational opportunities in program design
  • build a sense of community
  • meet or exceed operational performance goals
• Act as Campus Dining’s representative in campus wide initiatives such as Open House, Welcome Week, Parent and Family Weekend, student orientations, etc. Conducts or coordinates outreach activities at various programs and resource fairs.
• Works with student ambassadors to develop an appropriate social media presence.
• Maintains and supports campus brand standards. Follows and supports departmental brand standards, maintaining an effective and cohesive look and feel for department materials.
• Administers marketing budget as assigned, ensuring that budget goals are met.
• In collaboration with the entire dining team, provides comprehensive resolution to problems, complaints, issues and/or concerns from constituencies.
• Analysis - 25%
• Researches, analyzes, monitors and evaluates marketing reporting results to Campus Dining’s Sr. Leadership. Incumbent will be responsible for providing feedback to Dining operations teams to help hone and develop offerings that remain pertinent to the campus community.
• Designs and conducts market research to assess needs & preferences of various patron groups.
• Maintains connections with other university programs to glean best practices and maintain a connection to collegiate trends.
• Develops goals and forecasts for program participation and campaign efficacy.
• Provides work leadership and effective delegation to student ambassador team to achieve program initiatives.
• Leverage various data sources to ensure effective analysis of various programs and campaigns including but not limited to; Campus Dining social media/web site analytics, IT system records and related campus systems.
• Incumbent will track effectiveness of marketing concepts and adopt best practices vetted from industry partners and successful initiatives. Maintains knowledge of industry best practices and benchmarks. Assesses program offerings based on trends and provides recommendations to Sr. Leadership.
• Develop quarterly and annual reports for major accomplishments; statistics from programs, initiatives, and partnerships; program attendance, market research and any other results critical to continued innovation and success of the program.
• Maintains relationships with other collegiate and food service resources such as NACUFS, NACAS, UC partners, CSU partners and National Restaurant Association. Maintains relationships with service providers and purveyors in order to gain industry insights and leverage innovative tech.
• Maintains a list of available industry resources, UC Initiative resources and other appropriate contacts in order to share program accomplishments and obtain notable press.

Qualifications

• Bachelor's Degree and/or equivalent experience/training
• 1-3 years experience in social media management, content creation/design, content marketing, networking and media relations across channels for an organization, company or institution.
• 1-3 years experience with Adobe Creative Cloud, or equivalent applications, Microsoft Office, and familiarity with Macintosh and Windows operating systems.
• Knowledge of marketing principles, concepts, strategies and best practices.
• Strong people engagement skills.
• Strong demonstrated writing skills.
• Ability to work a flexible schedule.
• Ability to provide excellent customer service.
• Commitment to diversity and be comfortable working within diverse populations.

Skills

• Highly developed communication and organizational skills.
• Strong interpersonal, relationship, negotiation and presentation skills.
• Ability to organize programs.
• Strong demonstrated writing skills.
• Skills in social media management, content design, networking and media relations.

Benefits

Benefits of Belonging Working at UC means being part of this vibrant institution that shines a light on what is possible. People make UC great, and UC recognizes your contributions by making this a great place to work. Excellent retirement and health are just one of the rewards. Learn more about the benefits of working at UC

Pay

The budgeted salary range that the University reasonably expects to pay for this position is $28.88 to $39.32/hour. Salary offers are determined based on final candidate qualifications and experience; the budget for the position; and the application of fair, equitable, and consistent pay practices at the University. The full salary range for this position is $28.88 to $49.76/hour.

Schedule

Working Days and Hours: Monday - Friday 8:00am - 5:00pm and evenings and weekends as needed

Special Instructions

For full consideration, please include a resume and a cover letter as part of your application.

Special Conditions of Employment

Satisfactory criminal history background check

UC Vaccination Programs Policy

As a condition of employment, you will be required to comply with the University of California Policy on Vaccinations Programs.