Campaign Traffic Strategy & Operations Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

About the Role

Step into a dynamic role with the US operation team, where you'll play a vital part in executing campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this role, you’ll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. As a project intern, you will engage in impactful short-term projects that provide real-world experience, gain practical skills through on-the-job learning in a fast-paced environment, and develop a deeper understanding of your career interests. Successful candidates must commit to at least a 3-month internship.

Responsibilities

• Support TikTok Shop platform-level campaigns and daily promotional operations, including C-side shopping guidance resource allocation, traffic distribution, campaign page operations, and merchandising strategy execution.
• Assist in traffic allocation and distribution strategy optimization across key surfaces such as Homepage, Shop Tab, Search, and transaction-related entry points, leveraging user behavior and supply insights to improve traffic efficiency.
• Conduct business and monetization-related data analysis, including traffic, CVR, GPM, GMV, subsidy efficiency, and other core business metrics to support strategic decision-making.
• Support campaign target planning, performance tracking, post-mortem analysis, and strategic deep dives, while helping build reusable operational frameworks and SOPs.

Requirements

• Currently pursuing an Undergraduate/Master’s degree in Business, Economics, Statistics, Data Science, Computer Science, Marketing, or a related field.
• Proven analytical skills with proficiency in Excel/Google Sheets.
• An analytical and structured thinker, strong in understanding and deriving insights from data.
• Proven communication and problem-solving skills.
• Self-driven, detail-oriented, and able to work effectively in a fast-paced cross-functional environment.

Preferred Qualifications

• Proven experience in e-commerce, consulting, or data analysis.

Benefits

• Day-one access to health insurance, life insurance, and wellbeing benefits.
• 10 paid holidays per year and paid sick time (56 hours if hired in the first half of the year, 40 if hired in the second half).
• Eligibility for housing allowance (for interns not working 100% remote).

Pay

The hourly rate for this position is $23.75.