Campaign Strategy Planner

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience.

About the role

Our marketing strategy team is a team of influential strategists who embrace the ever-changing marketplace to successfully architect growth for State Farm through customer-first marketing strategies. We’re deeply dedicated to understanding the customer, our business, and the competition, and we use that expertise to build and effectively communicate forward thinking, data-supported, and insightful strategic direction that drives measurable outcomes for our brand and business.

As a Campaign Strategy Planner, you will play a vital role within our marketing strategy function. You will work alongside a team of marketing professionals who have a strong grasp of the key elements that drive successful campaigns, including consumer insights, competitive analysis, and industry trends. Your responsibility is to serve as the strategic expert for your assigned cross-functional campaign team, leveraging core marketing strategies to develop annual marketing plans, campaign briefs, monitor and optimize campaign performance, develop strategic business recommendations and other responsibilities as needed.

Responsibilities

• Serve as the primary strategic expert throughout the campaign development process, collaborating closely with Campaign Managers and other cross-functional team members.
• Partner with Marketing Development Strategists to create and enhance effective marketing strategies.
• Transform strategic goals and objectives into actionable plans for execution.
• Work collaboratively with team members to assess campaign performance, proactively identify areas for improvement, and promote innovative and diverse viewpoints.
• Identify opportunities for testing and learning within campaign efforts to enhance effectiveness.

Requirements

• Bachelor’s degree in Marketing or a related field is preferred.
• A minimum of 5 years of marketing and/or advertising agency experience required.
• Proven experience leading marketing initiatives and working successfully within a matrix organizational structure.
• Demonstrated ability to translate business objectives and foundational strategy into campaign execution including strong brief writing and executive presentation skills.
• Proficiency leveraging audience analysis, consumer insights, and competitive insights to inform strategic artifacts (briefs, presentations, annual plans, results summaries, etc.)

Benefits

Because work-life-balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Pay

Potential starting salary range: $85,000 - $125,000

• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

For Colorado, Hawaii and Washington State candidates: Salary range: $93,500 - $137,500

For California, New York, and CT candidates: Potential salary range: $106,250 - $156,250

Schedule

Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.