Campaign Strategy Planner

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience.

About the role

The Marketing Strategy Team is a group of influential strategists who embrace the ever-changing marketplace to successfully architect growth for State Farm through customer-first marketing strategies. We’re deeply dedicated to understanding the customer, our business, and the competition, and we use that expertise to build and effectively communicate forward-thinking, data-supported, and insightful strategic direction that drives measurable outcomes for our brand and business.

As a Campaign Strategy Planner, you will play a vital role within our marketing strategy function. You will work alongside a team of marketing professionals who have a strong grasp of the key elements that drive successful campaigns, including consumer insights, competitive analysis, and industry trends. Your responsibility is to serve as the strategic expert for your assigned cross-functional campaign team, leveraging core marketing strategies to develop annual marketing plans, campaign briefs, monitor and optimize campaign performance, develop strategic business recommendations, and other responsibilities as needed.

Responsibilities

• Serve as the primary strategic expert throughout the campaign development process, collaborating closely with Campaign Managers and other cross-functional team members.
• Partner with Marketing Development Strategists to create and enhance effective marketing strategies.
• Transform strategic goals and objectives into actionable plans for execution.
• Work collaboratively with team members to assess campaign performance, proactively identify areas for improvement, and promote innovative and diverse viewpoints.
• Identify opportunities for testing and learning within campaign efforts to enhance effectiveness.

Requirements

• Bachelor’s degree in Marketing or a related field is preferred.
• A minimum of 5 years of marketing and/or advertising agency experience required.
• Proven experience leading marketing initiatives and working successfully within a matrix organizational structure.
• Demonstrated ability to translate business objectives and foundational strategy into campaign execution including strong brief writing and executive presentation skills.
• Proficiency leveraging audience analysis, consumer insights, and competitive insights to inform strategic artifacts (briefs, presentations, annual plans, results summaries, etc.).

Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week.

• Get Paid! On top of competitive pay, you are eligible for an annual raise and bonus (up to 15% of base salary).
• Stay Well! Focus on health with robust wellbeing programs. State Farm pays most of your healthcare premium, and multiple plan options are available, including a high-deductible plan. All medical plans provide 100% coverage for in-network preventative care. You and your family also have access to vision, dental, telemedicine, 24/7 mental health professionals, and more.
• Develop and Grow! Take advantage of educational benefits like industry-leading training programs, tuition assistance, employee resource groups, and mentoring.
• Plan Ahead! Plan for life’s big moments with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and savings accounts or financing through State Farm Federal Credit Union.
• Take a Little “You” Time! Access generous time off policies, including up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days.
• Give Back! Participate in the Matching Gift Program, Good Neighbor Grant Program, and Employee Assistance Fund.
• Finish Strong! Plan for retirement with free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Pay

• Potential starting salary range: $85,000 - $125,000 (higher end limited to applicants with significant relevant experience).
• For Colorado, Hawaii, and Washington State candidates: $93,500 - $137,500.
• For California, New York, and Connecticut candidates: $106,250 - $156,250.

Schedule

This role may be filled as either 100% remote or hybrid, depending on candidate location:

• Remote: Qualified candidates (outside of hub locations) may be considered for 100% remote work based on current residence.
• Hybrid: Qualified candidates (in or near hub locations) should plan to split time between home and office. Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL.

Applicants must be eligible to lawfully work in the U.S. immediately; employer will not sponsor work authorization for this opportunity.