Campaign Operations Program Manager

About the role

We are seeking a Campaign Operations Program Manager to lead a centralized campaign operations function for the business.

Responsibilities

• Partner with Brand & Content, Product Marketing, and Sales teams to translate business objectives into integrated campaign strategies.
• Oversee campaign intake, prioritization, and planning, including audience segmentation, nurture strategy, and execution across Pardot and other marketing automation platforms.
• Ensure flawless campaign delivery, including campaign design and setup, Pardot form build, email journey orchestration, lead routing, QA, and post-launch monitoring.
• Develop and maintain standardized campaign frameworks, processes, and playbooks to improve operational efficiency, scalability, and campaign effectiveness.
• Operate as the player-coach, providing strategic direction while staying hands-on to support the function, foster shared ownership, and lead by example.
• Own end-to-end campaign operations processes, identifying opportunities to streamline workflows, improve efficiency, and eliminate bottlenecks.
• Partner closely with Sales Operations and Revenue Operations to ensure effective lead management, CRM alignment, and reporting accuracy.
• Evaluate, recommend, and implement process improvements, tools, and technology enhancements to improve campaign performance and operational efficiency.
• Own the initial data flow into the Revenue Operations stack and partner with Revenue Operations to monitor and maintain Pardot-SFDC mapping integration and data quality.
• Define campaign KPIs and success metrics in alignment with marketing and sales goals.
• Partner with Analytics and Revenue Operations teams to deliver campaign performance reporting, attribution analysis, and actionable insights.
• Continuously optimize campaigns based on performance data, stakeholder feedback, and evolving market dynamics.
• Demonstrate strong data fluency, with the ability to analyze complex datasets, uncover actionable insights, and inform strategic decision-making.

Qualifications

• 7+ years of experience in B2B marketing operations, campaign management, or demand generation.
• Salesforce Account Engagement (Pardot) certification required, with hands-on experience using Salesforce CRM and related marketing technology tools.
• Proven experience leading campaign operations functions, including campaign intake, prioritization, workflow management, and execution in a high-volume environment.
• Strong understanding of lead management processes, including lead scoring, segmentation, routing, lifecycle management, and attribution.
• Experience developing and executing structured A/B testing programs to drive continuous experimentation, optimization, and insight generation across campaigns.
• Strong attention to detail and commitment to operational excellence.
• Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
• Experience with BI and analytics platforms, including the ability to translate data and insights into actionable recommendations and campaign optimizations.
• Excellent analytical, problem-solving, and communication skills, with the ability to influence cross-functional stakeholders.
• Experience working with global teams and supporting multi-region marketing programs preferred.