Campaign Operations Manager
Velosio · Atlanta, GA · 1 wk ago
ManufacturingFull-time
About The Position
Velosio is seeking a Marketing Operations Manager to own the setup and execution of all marketing campaigns within HubSpot. This is a marketing operations role reporting to the Director, Global Demand Center. Location: Hybrid in Atlanta, GA (3 days per week in office).
Responsibilities
- Campaign Execution Review, update, and ensure compliance with campaign best practices (ie nomenclature for campaigns, segments, forms, etc; campaign creation; and more)
- Build HubSpot emails, landing pages, workflows, and forms
- Ensure QA, tagging, UTMs, and compliance with opt-in and CAN-SPAM laws
- Maintain documentation, templates, and best practices
- Continuous email and landing page testing
- Create and manage campaigns in HubSpot CRM
- Process + Enablement
- Manage request intake process
- Serve as traffic manager for integrated campaign plans - ensuring timelines, email send limits, etc. are accounted for across campaigns
- Support maintenance of Smartsheet for project management
- Provide training and enablement to broader marketing team
- Continuously improve efficiency and throughput
Requirements
- Bachelor’s degree in Marketing, Communications, or Business preferred.
- 5+ years in marketing operations with advanced HubSpot expertise.
- Knowledge of marketing processes, requirements and marketing project management.
- Proven ability to report on campaign performance and analyze conversion rates.
- Experience managing and coaching junior staff or tech novices.
- Excellent project management and communication skills.
Qualifications
- Experience managing and coaching junior staff or tech novices.
- Excellent project management and communication skills.
Skills
- Advanced HubSpot expertise.
- Marketing processes, requirements and marketing project management.
- Reporting on campaign performance and analyzing conversion rates.
- Project management and communication skills.
Benefits
At Velosio, we offer a comprehensive benefits package that includes:
- 3 Medical Insurance options with a company contribution to HSA
- 3 Dental Insurance options including adult orthodontics
- 3 Vision Insurance options
- Unlimited PTO (UPTO)
- Remote or hybrid working environment based on location
- 401k Match
- StayWell Program - a cash reimbursement up to $600 a year toward Wellness
Pay
TBD
Schedule
Hybrid in Atlanta, GA (3 days per week in office)