Campaign Marketing Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

About the role

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US.

About the Team

We believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are an entrepreneurial team, passionate about shaping the future of shopping. The TikTok Shop US operation team aims to deliver high quality products together with a unique customer experience via TikTok.

Responsibilities

• Market Research & Insights
• Continuously monitor and synthesize U.S. market intelligence, including consumer demographics, shopping behaviors, category trends, and evolving style preferences.
• Conduct research and data analysis across leading e-commerce platforms, DTC brands, and offline retail channels to identify shifts in consumer demand and emerging market opportunities.
• Deliver category-level market analyses and actionable insights to support business growth, uncover localized assortment opportunities, and inform merchandising strategies.
• Campaign Performance Analysis
• Independently conduct post-campaign performance reviews by analyzing key business and marketing metrics against predefined objectives.
• Translate data findings into actionable recommendations and optimization strategies to improve future campaign planning and execution.
• Campaign Execution & Operations
• Support the planning and execution of platform-wide mega campaigns (A/S/SS), industry initiatives, and IP-driven projects.
• Independently manage assigned workstreams in accordance with established SOPs, ensuring timely delivery and high-quality campaign launches through effective cross-functional collaboration.
• Process Optimization & SOP Development
• Document execution learnings, best practices, and operational insights following campaign completion.
• Contribute to the continuous refinement of SOPs and operational processes, driving greater scalability, efficiency, and organizational knowledge sharing.

Qualifications

• Currently pursuing an Bachelor's or Master's degree
• Strong analytical skills and commercial acumen, with a solid understanding of key e-commerce metrics such as GMV, conversion rate, UV, and average order value (AOV).
• Ability to leverage data to identify market dynamics, emerging trends, and growth opportunities.
• Excellent communication and cross-functional collaboration skills, with the ability to learn quickly, execute effectively, and drive projects independently in a fast-paced environment.
• Fluent in English as a working language.
• Strong visual sensibility and marketing intuition, with the ability to critically evaluate creative content, advertising, and brand communications.
• Available to intern full-time (5 days per week) for a minimum of 4 consecutive months.

Preferred Qualifications

• Proven working experience in platform marketing, campaign operations, performance marketing, e-commerce, or related fields is preferred.
• Proficient in data analysis tools such as Excel and SQL.
• Experience in independently extracting, cleaning, analyzing, and visualizing data is a strong plus.
• A strong preference for candidates familiar with the U.S. market.
• Candidates with backgrounds in Statistics, Data Analytics, Marketing, E-commerce, Business, or related fields are preferred.