Brand Campaign Project Intern (TikTok Shop) - 2026 Start (BS/MS)

About the role

Join us as we inspire creativity and bring joy to millions of users worldwide.

Responsibilities

• Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives.
• Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization.
• Aid in communication and collaboration with local KOLs, social media and other digital channels to develop online community reputation and brand awareness.
• Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance.
• Research local market trends and culture; viral content, latest celebrity updates, and trending news. Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns.
• Aid in branding execution and marketing plans to support overall product development.

Qualifications

• Currently Pursuing an Undergraduate/Master in Business or a related discipline.
• Familiarity with the latest local trends and social media influencers.
• Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints and pressure.
• Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects and eager to learn skills across a variety of marketing specialties.
• An analytical and structured thinker, strong in understanding and deriving insights from data.

Job Information

• Compensation Description (Hourly): The hourly rate range for this position in the selected city is $23.75- $23.75.
• Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
• TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.