Campaign Manager (Senior Associate), Search

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

About the role

The Campaign Manager, Search is responsible for leading the day-to-day management of clients’ paid search campaigns, implementing search strategy and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.

Responsibilities

• Responsible for the planning & execution of paid search campaigns from start to finish, including the development, management, optimization, and reporting of paid search campaigns
• Conduct keyword research and forecasts to contribute to strategy and annual planning
• Develop strong working relationships with internal agency counterparts to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Ensure client deliverables and recommendations are accurate, sound, and viable
• Effectively monitor and manage keyword strategies, ad copy builds, campaign budgets, pacing, and bid adjustments
• Provide excellent communication and recommendations to clients such as clear, concise, and meaningful insights in performance recaps
• Command data analysis of key Search metrics (e.g. CPC, CTR, CPA, ROAS, etc.) to identify, recommend, and implement changes for increasing the performance of client Search programs
• Manage budgeting, forecasting, billing, and invoicing

Requirements

• Bachelor’s degree, concentration in business, marketing, or advertising preferred
• 1+ years of hands-on experience managing paid search, shopping campaigns & PMax, client or agency side in the Retail industry preferred
• Proficiency in Google Ads & Bing Ads, including Shopping Ads & Performance Max
• Strong proficiency in data analysis and reporting using excel features such as vlookup, if formula, pivot table, etc.
• Demonstrated problem solving, organization, and project management skills
• Ability to work independently and balance multiple tasks
• High attention to detail and the ability to move at an agile pace
• Interested in learning and growing in a fast-paced environment
• An effective communicator both internally and externally
• Understanding the importance of adherence to deadlines while maintaining good quality of the deliverables

Benefits

• Medical coverage, dental, vision, disability
• 401K plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

USD $50,065.00 - USD $73,944.00/Annually