Campaign Manager, AWS Cloud Sales Center (CSC) , US Customer Acquisition

About the role

This position involves working at the intersection of sales, marketing, and customer and partner engagement, focusing on pipeline generation across multiple sales segments. The role collaborates with Marketing, Specialty Sales and Services, Business Development, AWS Partners, and AWS Sales Leadership to execute and refine customer engagement strategies.

Responsibilities

• Marketing Integration Lead:

  • Serve as the primary liaison between Customer Acquisition and AWS Marketing, building deep, trusted relationships with functional leads across Demand Generation, Field Marketing, Digital Marketing, Partner Marketing, and Events. Represent CA interests in joint planning forums, advocating for stronger SLAs around lead quantity, quality, and delivery timelines — and holding marketing counterparts accountable to commitments that directly impact pipeline outcomes.

  • Function as the resident marketing expert and SME within the Customer Acquisition organization, translating marketing strategies, programs, and campaign mechanics into actionable guidance for CA leadership and frontline teams. Proactively identify gaps or misalignment between marketing investments and CA pipeline needs, and drive data-backed recommendations to optimize lead flow, conversion rates, and marketing-sourced pipeline contribution.

  • Own the definition, measurement, and enforcement of cross-functional SLAs between Customer Acquisition and Marketing stakeholders — including lead volume targets, lead quality standards (MQL/SQL criteria), response time commitments, and feedback loops. Establish regular operating cadences (WBRs/MBRs) to review performance against SLAs, surface risks early, and drive corrective action with urgency.

  • Lead customer-facing sales engagement at live and virtual events, or via direct campaign execution, including running prospecting calls, discovery meetings, or supporting CARs and partners to progress opportunities.

  • Forecast, track, and report campaign effectiveness metrics and overall ROI to internal stakeholders; continually monitor, analyze, and tune campaigns to maximize conversion, pipeline, and revenue generation.

  • Advise and spearhead technology and tool adoption plans in support of pipeline and revenue generation.

  • Drive timely decisions, clear blockers, and escalate issues appropriately; proactively identify risks and propose solutions.

Qualifications

• 5+ years of program or project management experience

• Experience using data and metrics to determine and drive improvements

• Experience owning program strategy, end to end delivery, and communicating results to senior leadership

Preferred Qualifications

• 2+ years of driving process improvements experience

• Master's degree, or MBA in management, business administration, economics, engineering, marketing

• Knowledge of Excel at an intermediate level (e.g., pivot tables & charts, multiple criteria lookups, nested logical/IF formulas, data cleansing, array formulas, etc.)

• Knowledge of general AI tools