Campaign Manager
About the Role
You’re an organized, curious digital marketer excited to build hands‑on experience across paid search, paid social, programmatic, CTV/OLV, or other digital channels. You enjoy working with data, learning new platforms, and understanding how thoughtful campaign decisions can improve performance. In this role you will help build, monitor, and optimize digital campaigns while developing your technical skills and media judgment. You’re comfortable following established processes, paying close attention to details, and asking questions when needed. You communicate clearly, respond quickly when something looks off, and are eager to grow within a collaborative agency environment.
Responsibilities
- Build and maintain digital campaigns across paid search, paid social, programmatic, CTV/OLV, or related platforms using approved media plans and processes.
- Manage campaign details such as budgets, bids, audiences, keywords, placements, creative rotations, tracking, and naming conventions, and perform ongoing optimizations to achieve client‑set KPIs.
- Monitor campaign pacing, delivery, and performance, identifying potential under‑delivery, overspend, tracking, or platform‑policy issues early.
- Maintain accurate, up‑to‑date documentation of optimizations and other changes.
- Make routine platform adjustments based on established KPIs and guidance from senior team members.
- Support performance reporting by providing accurate data and clear explanations of campaign activity and results.
- Partner with internal teams and external vendors to coordinate tagging, ad serving, creative, and verification needs.
- Continue building knowledge of digital media, healthcare marketing, platform policies, and campaign strategy.
- Translate campaign performance into clear, concise insights and actionable recommendations; present findings and participate in client‑facing meetings and presentations.
Qualifications
- 1–3 years of experience in digital advertising, paid media, or performance marketing.
- Hands‑on experience with paid search, paid social, programmatic, CTV/OLV, display, or similar channels.
- Understanding of campaign budgets, pacing, bids, audiences, keywords, placements, and performance metrics.
- Proficiency in using spreadsheets, dashboards, and campaign data to uncover trends that inform recommendations.
- Strong attention to detail and a commitment to accurate, timely execution.
- Clear communication skills and sound judgment about when to ask questions or raise concerns.
- Proactive, problem‑solving mindset and enthusiasm for learning new platforms and tools.
- Strong written, verbal, and presentation skills, with the ability to communicate performance insights and recommendations clearly to both internal teams and clients.
- Exposure to campaign tracking, tagging, ad servers, or verification tools is a plus.
Benefits
- Competitive salary.
- Health, dental, and vision benefit packages.
- Life, short‑ and long‑term disability insurance paid 100% by the company.
- FSA / HSA options.
- 401(k) with a generous company match program.
- Flexible paid time off (unlimited).
- Paid parental leave.
- Hybrid and remote work schedules available.
- Employee Assistance Program (unlimited free telephonic counseling for mental health, financial support, legal advice, etc.).
- Employee referral program.
About Us
Unlock Health is a full‑service marketing communication agency grounded in technology and built for healthcare. Integrated with a managed‑care consultancy that has deep revenue‑strategy expertise, we bring together leading healthcare firms to solve the core challenge of aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help clients with patient acquisition, brand building, simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.
Equal Opportunity Employer
Unlock and its affiliate companies are equal‑opportunity employers dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.