Campaign Manager (ABM)
About the company
This organization operates within the logistics and e-commerce fulfillment industry, addressing the complexity of order fulfillment for merchants. It tackles the challenge of efficiently managing shipping and supply chain logistics through technology-driven solutions, supporting merchants in scaling their operations. The company emphasizes innovation and high-performance culture, fostering continuous learning and measurable results.
About the role
The CAMPAIGN MANAGER (ABM) is responsible for driving pipeline growth using AI-powered, account-based marketing strategies targeted at Enterprise and Tier 1 prospect accounts. This role contributes by designing and executing tailored marketing campaigns that integrate cross-functional resources, enhancing deal progression through data-driven insights and strategic engagement with buying committees. The position is critical in aligning marketing efforts with sales priorities to accelerate revenue generation.
Responsibilities
- Maintain and update AI-powered account dossiers consolidating company intelligence, engagement data, and buying committee mappings.
- Track and analyze buying committee dynamics for key accounts.
- Use AI to generate account briefs and strategy play scenarios.
- Identify and communicate intelligence gaps to relevant teams.
- Design and coordinate account-based marketing plays across multiple channels.
- Manage program execution including budgets, timelines, and team coordination.
- Seek partnership opportunities to strengthen account relationships.
- Develop and manage a testing roadmap for new marketing tactics.
- Analyze campaign data to optimize engagement and pipeline outcomes.
- Establish and maintain reporting frameworks and accountability metrics.
Requirements
- Minimum of 8 years in demand generation and account-based marketing, including experience in customer profiling and program design.
- Proven success in managing campaigns that drive measurable pipeline results.
- Proficiency with AI/LLM tools and prompt engineering to leverage account data.